Japan Media Landscape

Japan Media Landscape

Summary

The Japan Media Landscape Report provides an overview of the television, SVOD and telecommunications market in relation to sports broadcasting in Japan today, with top-level data and detailed forecasts of key indicators up to 2029. The report analyses the television, mobile handset and residential fixed-line broadband sectors, as well as a review of major sports media rights.

Scope

• Pay-TV operators had 17.8 million subscribers in 2024. Total pay-TV subscriptions will decline by approximately 552,000 over the forecast period, reaching 17.2 million in 2029. Cable TV will remain the leading pay-TV platform in Japan over the forecast period, despite its subscriptions declining from 9.1 million in 2024 to 9.0 million in 2029.
• Japan had an estimated 64.1 million subscription video-on-demand (SVOD) accounts at the end of 2024, an increase of 4.5 million or 7.6% from 2023. Japan’s SVOD accounts are expected to grow at a CAGR of 5.0% over the forecast period, reaching 81.8 million in 2029.
• Total mobile subscriptions in Japan reached an estimated 221.5 million at the end of 2024. Over the forecast period, mobile operators will add a combined 51.4 million mobile subscribers at a CAGR of 4.3%, bringing the country’s total mobile subscriptions to 272.9 million in 2029.
• Total fixed broadband lines will increase from 47.0 million in 2024 to 49.1 million by the end of 2029, driven by the government and operators’ efforts to grow fiber-to-the-home and fiber-to-the-business (FTTH/B) coverage and adoption in the country.

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Japanese television, SVOD and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Japan's pay-TV, SVOD, mobile handset and residential fixed broadband markets, including the evolution of service provider market shares.
• With 22 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.