Report cover image

Industry Insights: Adaptogens in Non-Alcoholic Beverages

Publisher GlobalData
Published Mar 11, 2024
Length 34 Pages
SKU # GBDT18867356

Description

Industry Insights: Adaptogens in Non-Alcoholic Beverages


Summary

Adaptogens can drive and facilitate the demands for more functional, health-oriented, and innovative non-alcoholic drinks. However, brands will need to consider how to position these products, since the effectiveness of adaptogens as an ingredient category and the functionalities that these substances provide might be questioned due to the ongoing nature of associated research and the propensity for consumer skepticism.

One of the new ingredient groups which is rapidly gaining popularity in the market for non-alcoholic drinks is adaptogens. Adaptogens are synthetic or plant-based substances that are claimed to support stress management, anxiety-easing, and balance restoration.

Scope
  • Global consumers see appeal in adaptogenic beverages as they help them enhance relaxation and control stress, and therefore, they can serve as alcohol, energy drinks, or regular soft drink replacements.
  • Added functionalities, particularly those that address health and wellbeing, can be associated with a better value for money.
  • Consumers who choose functional drinks over regular choices might see them as having a better quality-to-price option.
Reasons to Buy
  • Understand adaptogens in non-alcoholic beverages as a trend, and learn about different types of adaptogens.
  • Learn about other ingredient groups that provide similar benefits to adaptogens such as nootropics and immunomodulators.
  • Identify the incentives behind choosing beverages with adaptogens over regular drinks and how adaptogens-infused drinks can provide multiple functionalities to help buyers manage their stress, anxiety, and alcohol intake.

Table of Contents

34 Pages
1. Executive Summary
2. TrendSights Overview
3. Trend Overview - Adaptogens in Non Alcoholic Beverages
4. Consumer Demand
5. Market Development - Benefits and Challenges of Adaptogens incorporation in NABs
6. Innovation Landscape
7. Brand Actions
Contact Us

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us