
Ingredients Insights: Melatonin
Description
Ingredients Insights: Melatonin
Summary
This report explores the applications of melatonin across the FMCG space.
Melatonin is primarily used as a treatment for sleep disorders, but is associated with a wide range of additional health benefits, while it does pose some risks when overused.
Scope
- Melatonin is linked to a range of consumer trends which primarily focus on consumers’ health.
- Sleep aid supplements such as melatonin are becoming increasingly popular as the perceived importance of sleep quality rises.
- Consumers looking to restore vitality and balance value ingredients that aid relaxation, and plan on buying more supplements.
- Melatonin’s multi-functional nature can tap into consumer perceptions around value-for-money.
- The increased popularity of smart devices is encouraging consumers to explore ways of improving sleep quality and overall health.
- Social media trends are driving interest in sleep quality and health, prompting consumers to explore the uses of melatonin.
- The health benefits of melatonin can be experienced through consumer health, food, and cosmetics products.
- Melatonin can be used across a range of different innovation platforms to address key consumer trends and concerns.
- Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
19 Pages
- Ingredient Insights: Melatonin
- References
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