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Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications

Publisher GlobalData
Published Mar 11, 2022
Length 12 Pages
SKU # GBDT17402276

Description

Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications

Summary

Impact of Political Uncertainty on Consumer Anxiety - Trend Pulse, Consumer Insight and Brand Implications explores how elevated levels of social, political, or economic uncertainty influence purchase choices.

Consumers experience stress and anxiety as a result of uncertainty in the world, whether economically, environmentally, or politically, which impacts consumer behavior.

Scope
  • Consumers may seek to alleviate their anxiety with measure, ranging from the seemingly irrational to the deliberate and measured.
  • An unpredictable political and economic landscape can fuel consumer anxiety, which in turn inhibits willingness to spend.
  • Political uncertainty adds another dimension to brands' marketing and innovation strategies—but it is up to brands whether this is addressed or ignored.
Reasons to Buy
  • Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

12 Pages
1. Trend Pulse: the Impact of Political Uncertainty on Consumer anxiety
Trend overview
Consumer insight
Brand implications
Take outs
Appendix

Pricing

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