Report cover image

Hot Topics Case Study: SNAP Restrictions' Impact on US Soft Drinks

Publisher GlobalData
Published Apr 01, 2026
Length 26 Pages
SKU # GBDT21143721

Description

Hot Topics Case Study: SNAP Restrictions' Impact on US Soft Drinks

Summary

This case study explores the impact of restrictions on soft drinks eligibility under the US' Supplementary Nutritional Assistance Program (SNAP) that are taking effect during 2026.

SNAP, commonly referred to as Food Stamps, plays a key role as a safety net addressing food insecurity in the US. However, criticism of its cover for purchasing less healthy products, including sugary soft drinks, has led to a growing number of states being granted bans on food stamps being used for a range of products. The impact of these waivers on the US soft drink industry is a present concern, with a need to understand how low-income consumers' behavior will change.

Scope
  • Behavioral changes have been discovered from previous trials and experiments when SNAP excludes sugary soft drinks and other bad-for-you products.
  • Lower-income consumers are highly likely to stop buying non-alcoholic drinks altogether when facing the need to save money overall, although they also are brand-loyal, cutting back rather than switching to cheaper options.
  • Discounters face greater exposure to waiver impacts than other channels.
  • Budget-consciousness in SNAP households may increase the attractiveness of packaging that emphasizes affordability, such as smaller, more affordable packs.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

26 Pages
Hot Topics Case Study: SNAP Restrictions' Impact on US Soft Drinks
Overview
Consumer Context
Industry Impacts
Takeaways
Appendix

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us