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Home category data, The Consumer: Gardening

Publisher GlobalData
Published Sep 18, 2025
Length 57 Pages
SKU # GBDT20476956

Description

Home category data, The Consumer: Gardening

Summary

The UK: Home Category Data, The Consumer - Gardening report offers a comprehensive insight into consumer attitudes in the UK Gardening market. The report focuses on overall Gardening products and its ten sub-categories: Plants and seeds, Growing media, turf and chemicals, Pots and planters, Garden hand tools, Garden power tools, Garden clothing and accessories, Garden sundries, Garden containers, Watering and water. Consumer data is based on our 2025 UK Gardening survey, using a panel of 2,000 nationally representative consumers.

Key Highlights
  • Amazon holds the highest conversion rate in the overall Gardening market with 92.9%, followed by B&Q.
  • Plants and seeds is the most purchased sub-category in the Gardening market.
  • Replacement is the most important driver influencing purchases of Gardening.
Scope
  • 59.3% of UK consumers have purchased Gardening products in the last 12 months, with the highest purchasing penetration among 25-34 year-olds. Amazon is the most popular retailer for Gardening, followed by Currys and Argos.
Reasons to Buy
  • Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
  • Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
  • Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.

Table of Contents

57 Pages
Consumer penetration by subcategory
Drivers of purchase
Replacement cycle
Retailer use
Retailer profiles
Retailer drivers
Retailer improvements
Channel use
Research prior to purchase
Category-specific questions
Methodology and contacts
List of Tables
Consumer Penetration by Product, 2025
Purchase Motivations, 2025
Retailer Conversion Rates, 2025
Retailer Purchased From By Subcategory, 2025
Retailer Usage by Demographic, 2025
Drivers of Retailer Choice by Retailer, 2025
Things retailers should improve on by retailer
List of Figures
Consumer Penetration, 2025
Consumer Penetration by Subcategory, 2025
Replacement Cycle
Retailers Visited & Purchased from, 2025
Retailer Profile - Amazon, 2025
Retailer Profile - B&Q, 2025
Retailer Profile - B&M, 2025
Retailer Profile - ASDA, 2025
Retailer Profile - Tesco, 2025
Drivers of Retailer Choice, 2025
Retailer Improvement Opportunities, 2025
Shopper Research Process, 2025
Interaction With Staff Instore, 2025
Channel Usage when Researching, 2025
Channel Usage when Purchasing, 2025
Online Fulfilment Methods, 2025
Shopper Views On Online Shopping for Gardening, 2025
Satisfaction With Online Shopping for Gardening, 2025
Views Prior to Purchase, 2025
Factors Of Importance When Purchasing Gardening, 2025
Garden activities undertaken over the past 12 months
Consumers’ garden-related DIY skills
Opinions on gardening
Location of consumers’ homes
Type of house
Consumers’ gardening skills
Opinions of gardening

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