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Germany Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Publisher GlobalData
Published Sep 30, 2023
Length 91 Pages
SKU # GBDT18282328

Description

Germany Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights


Summary

Beer and Cider Market Insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the Beer and Cider market performance

Scope
  • Spike in inflation: Germany’s inflation rate was high throughout 2022, mainly as a result of the increased prices of energy and food. High inflation eroded consumers’ purchasing power and led them to curtail their spending on beer & cider products.
  • Local culture: Despite the alcohol moderation trend, beer drinking remains an integral part of German culture and is prevalent among all demographics. Indeed, Germany is one of the top beer-drinking markets globally. Beer & cider is therefore likely to continue growing in the country. Moreover, the lifting of COVID-19 restrictions led to a rise in footfall across on-premise outlets, thereby positively affecting the sector’s growth.
Reasons to Buy
  • Gain an in-depth understanding of the dynamics and structure of the German beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the German beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

91 Pages
    • Executive Summary
    • Industry Snapshot
    • Sector Snapshot
    • Beer & Cider Volume and Value Growth Projections
    • Enablers and Inhibitors of Beer & Cider Growth
    • Beer & Cider Winners and Losers
    • Beer Category Overview
    • Beer - Beer Type Evolution
    • Flavor Dynamics - Beer
    • Craft Beer Segment Dynamics
    • Cider Category Overview
    • Cider - Cider Type Evolution
    • Flavor Dynamics - Cider
    • Brand vs. Private Label Dynamics
    • Price Segmentation
    • Alcoholic Strength Segment Dynamics
    • Beer Emerging Trends & Opportunities
    • Cider Emerging Trends & Opportunities
    • Top Beer & Cider Company Dynamics
    • Leading Company Profile - Radeberger
    • Leading Company Profile - Krombacher Brauerei
    • Leading Company Profile - Bitburger Gruppe
    • Tier 2 Companies - Key Callouts
    • Top Beer & Cider Brand Dynamics
    • Brand Spotlight Case Studies - How to Win
    • Brand Spotlight Case Studies - Lessons to Learn
    • Job Analytics - Themes Evolution
    • Job Analytics - Total Jobs
    • Global Patent Filings
    • Beer & Cider Channel Dynamics
    • Beer & Cider Sub-Channel Dynamics
    • Price Point Analysis
    • External Packaging Influences
    • Packaging Snapshot
    • Packaging Material Snapshot
    • Packaging Type Snapshot
    • Key Drivers Influencing Soft Drinks Consumption
    • Environmental Responsibility
    • Wellbeing
    • Novel & Experimental
    • Actionable Insights
    • Category Definitions
  • Packaging Definitions
  • Channel Definitions
    • Research Methodology - Overview
    • Primary Research
    • Industry Research
    • Intelligence Tools
    • Pricing Sources
    • Value Methodology
    • Forecast Methodology - Introduction
    • Forecast Methodology - Process
    • Forecast Methodology - Price Elasticity
    • Forecast Methodology - Technical USPs
    • Forecast Methodology - Review Process
    • Forecast Methodology - Case Study

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