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Generation Z in Consumer Goods - Thematic Research

Publisher GlobalData
Published Apr 27, 2022
Length 30 Pages
SKU # GBDT17287364

Description

Generation Z in Consumer Goods - Thematic Research

Summary

This report analyzes the impact of strategies implemented by consumer goods companies on Generation Z. These feature: personalization, convenience, digital solutions, and hyper-targeted products. All of these are strategies that attract Generation Z consumers and makes them desire products from particular brands. This report also assesses M&A deals and industry analysis relating to this cohort in the consumer goods industry.

Generation Z are vital consumers in the market as they are driving the future of change and have different needs/demands to previous generations as consumers. Digital strategies have had a huge impact on their spending habits, as well as this, price and sustainability credentials also influence their choices.

Scope
  • Generation Z are diversifying the consumer goods sector.
  • Sustainability is key to this generation in the consumer goods industry.
  • Online purchases are increasingly popular with Generation Z as they have grown up with these being easily accessible to them.
Reasons to Buy
  • Gain broader knowledge on the preferences of Gen Z and how companies can target them.
  • Explore the reasons why this generation make purchasing decisions that other generations do not.
  • Explore companies that have targeted this generation successfully.

Table of Contents

30 Pages
  • Executive Summary
    • Figure 1: Who are the leading players in the Gen Z theme and where do they sit in the value chain?
    • Gen Z themes
    • Personalization
    • Convenience
    • Hyper-targeted products
    • Digital solutions
    • Technology trends
    • Macroeconomic trends
    • Market size and growth forecasts
    • Mergers and acquisitions
    • Use cases
    • Timeline
    • Public companies
    • Consumer sector scorecard
    • Glossary
    • GlobalData reports
    • Figure 11: Our five-step approach for generating a sector scorecard
  • About GlobalData
  • Contact Us

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