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Failure Case Study - MrBeast Burger

Publisher GlobalData
Published Nov 20, 2023
Length 18 Pages
SKU # GBDT18514591

Description

Failure Case Study - MrBeast Burger

Summary

This report examines how the unforeseen decline of MrBeast Burger resulted in legal actions and lawsuits.

MrBeast Burger, a YouTube-owned ghost kitchen QSR, was launched in 2020 and initially had a lot of success. However, the brand was unable to keep up with the consumer demand, which led to inconsistent output leaving consumers unsatisfied.

Scope
  • As most of the food was cooked by third-party kitchens, food quality was very inconsistent, which ultimately meant consumers stopped returning.
  • As the company was launched during COVID-19, takeaways were much more popular. Consumers ordered food from delivery services 15% less in Q2 2023 compared to Q1 2021.
  • MrBeast Burger entered an overly saturated market with a lack of any differentiation.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

18 Pages
What?
Why?
Take-aways
Appendix

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