Exploring Sports Tourism - Insight into sporting holidays, sport events, and what the future holds for the industry
GlobalData’s Exploring Sports Tourism, report analyses the sports tourism industry, including who partakes in such activities, how to target this market, what the future holds for the industry, as well as a deep dive into a number of segments in this market. These include, skiing and snowboarding, golf, surfing, and the Olympic Games.
Sports tourism falls into two categories: sporting holidays and sports events. Popular sporting holidays include skiing and golf, while events which attract a large amount of tourists include the Olympic Games and the FIFA World Cup. Sporting holidays are growing in popularity as health consciousness has risen globally and exercise has become more frequent. Meanwhile, sporting events continue to attract a large amount of media coverage, making these events very appealing for tourists to attend.0
The sports tourism industry faces a number of challenges in the future. Prime examples include the high expense involved with a number of sporting holidays which prices out millennials. As well as the growing reluctance of cities to host major sporting events due to the major cost and limited long-term economic benefit.
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