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Drogasil, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published May 26, 2022
Length 20 Pages
SKU # GBDT17379546

Description

Drogasil, Brazil (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Drogasil operates across 1 452 outlets across Brazil, making it highly accessible to consumers in the country, which aids its leading market position Its omnichannel operations specialising in multiple segments of the health and beauty sector makes it one of the most sought after retailers in the country.

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Scope
  • Millennials and lower income groups form the core customer base for Drogasil
  • Increased focus on Digital Health Transformation is driving Drogasil’s overall growth
  • New launches, improved supply chain & digitization of customer interaction signals a positive outlook for Drogasil
Reasons to Buy
  • Gain a comprehensive knowledge on Drogasil's business and develop a competitive advantage
  • Investigate current trends in the health and beauty market to identify the best opportunities to exploit
  • Analysis of key players in the health and beauty segment in Brazil

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Health & Beauty shopper profile
Where Brazilian consumers purchase food & grocery
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Health & Beauty market
Drogasil’s market share
Top 10 retailers’ market share
Market positioning map
Contacts

Pricing

Currency Rates
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