Report cover image

Demographics - Consumer TrendSights Overview, 2022

Publisher GlobalData
Published Oct 21, 2022
Length 43 Pages
SKU # GBDT18393361

Description

Demographics - Consumer TrendSights Overview, 2022


Summary

Demographics is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.

The Demographics trend captures evolutions in consumer behavior and attitudes towards products and services across FMCG based on factors such as socio-economic and socio-demographic changes, aging populations, and the blurring of consumers' traditional gender, age/generation, and lifestage attitudes and needs.

Scope
  • New consumers, lifestyles, occasions, and blended experiences break down old knowns about who is doing what, where, with who, and when in their life.
  • The focus on the young as the arbiters of consumerism is being tested/balanced by long lifespans and associated influence on typical attitudes and needs.
  • The pandemic's effects have increased the complexity associated with the migration to urban centers.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

43 Pages
Trend Snapshot
Trend Analysis
What?
Why?
Who?
How?
Take-Outs and Implications
Appendix

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us