Consumer Insight: UK Secondhand Apparel
Summary
This report offers an overview of consumer attitudes in the UK secondhand clothing, footwear and accessories market
Secondhand purchasing penetration is the highest for clothing, at 35.9%, versus 15.6% and 11.2% for footwear and accessories, respectively. For all three categories, physical shops are the channel that most consumers have purchased from, due to the widespread availability of charity shops as well as vintage shops.
Scope
- The top driver for purchasing secondhand clothing is saving money, with 76.6% of consumers citing this, reflecting economic pressures and the priority of affordability
- In Britain, physical shops are the dominant channel for secondhand clothing purchases, with 55.4% of shoppers having used this channel
- Secondhand footwear purchases were dominated by women's footwear, with 60.7% of shoppers having purchased this category, reflecting the higher purchasing penetration among females
- 52.6% of secondhand accessories shoppers plan to maintain their current spending on secondhand accessories over the next 12 months, indicating stable demand for more affordable and sustainable products
- Understand consumer sentiments and future considerations in the UK secondhand apparel market
- Executive summary
- Secondhand clothing
- Consumer penetration
- Proportion secondhand items purchased
- Category penetration
- Consumer drivers
- Channel usage
- Future purchasing
- Secondhand footwear
- Consumer penetration
- Proportion secondhand items purchased
- Category penetration
- Consumer drivers
- Channel usage
- Future purchasing
- Secondhand accessories
- Consumer penetration
- Proportion secondhand items purchased
- Category penetration
- Consumer drivers
- Channel usage
- Future purchasing
- Methodology & contacts
- List of Tables
- Proportion of secondhand clothing items purchased
- How consumers expect their spend on secondhand clothing to change %, 2024
- Proportion of secondhand footwear purchased
- How consumers expect their spend on secondhand footwear to change %, 2024
- Proportion of secondhand accessories purchased
- How consumers expect their spend on secondhand accessories to change %, 2024
- List of Figures
- Consumers expecting to spend more on secondhand products across apparel categories in the next 12 months
- Secondhand Clothing Penetration
- Proportion of secondhand clothing purchased, by generation group (%)
- Categories purchased by secondhand clothing shoppers
- Secondhand Clothing Consumer Drivers
- Secondhand Clothing Channels Purchased From
- Secondhand Clothing Future Purchase Consideration
- How consumers expect their spend on secondhand clothing to change %, 2024
- Secondhand Footwear Penetration
- Proportion of secondhand footwear purchased, by generation group (%)
- Categories purchased by secondhand footwear shoppers
- Secondhand Footwear Consumer Drivers
- Secondhand Footwear Channels Purchased From
- Secondhand Footwear Future Purchase Consideration
- How consumers expect their spend on secondhand footwear to change %, 2024
- Secondhand Accessories Penetration
- Proportion of secondhand accessories purchased, by generation group (%)
- Secondhand Accessories Consumer Drivers
- Secondhand Accessories Channels Purchased From
- Secondhand Accessories Future Purchase Consideration
- How consumers expect their spend on secondhand accessories to change %, 2024
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