Connoisseurship - Consumer Behavior Case Study

Connoisseurship - Consumer Behavior Case Study


This report is part of GlobalData's Trend Tracker series, which explores connoisseurship, one of our top trends for 2022. Throughout the past two years, drastic lifestyle changes have led brands to reposition towards the household, with connoisseurship evolving into a more individualistic and self-identified trend.

This case study provides an analysis of Connoisseurship - one of GlobalData’s top consumer trends for 2022.


  • Connoisseurship is increasingly driven by what resonates with consumers online, including 'influencers' and key opinion leaders on social media.
  • Connoisseurship has shifted away from out-of-home experiences, prompting consumers to treat themselves at home.
  • The pandemic has had a major influence on changing consumer attitudes, and entrenching new behaviors towards at-home consumption.
Reasons to Buy
  • Use GlobalData's Trend Tracker report to inspire innovation.
  • Understand the relevant consumer trends so you can tap into what is impacting premium product innovation.
  • Appreciate how purchasing habits are evolving amid the new normal and cost of living crisis.

Trend Tracker: Connoisseurship
1. Trend Overview
2. What?
3. Why?
4. How?
5. What Next?

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