Case Study: Halal Tourism - An insight into a growing niche tourism trend

Case Study: Halal Tourism - An insight into a growing niche tourism trend

Summary

This market is growing fast, from 140 million travellers in 2018 to an estimated 230 million in 2026, representing US$300bn in travel expenditure, excluding the Hajj.

Demographics is an important factor for the development of halal tourism. Indeed, Islam is the fastest growing religion in the world and it represents a quarter of the world population, creating great potential for tourism.

Focusing only on the halal part of the offering is an error. Indeed, besides the efforts made to match their religious requirements, Muslim travelers want a high quality offering and have similar expectations to other tourists.

Travelers opting for halal travel expect offerings that match their faith, with nothing “haram” (forbidden by the religion) in the hotel. This market is growing fast, from 140 million travelers in 2018 to an estimated 230 million in 2026, representing US$300bn in travel expenditure, excluding the Hajj. This case study takes a close look at this burgeoning niche tourism trend.

Scope

  • This case study looks at the emergence of halal tourism , the reasons for it, and what tourism operators can do to tap in to this burgeoning market.
Reasons to buy
  • Understand what halal tourism is
  • Learn about key halal tourism offerings
  • Gain an insight into key and upcoming destinations popular with Muslim travelers
  • Understand how companies are looking to tap into this niche


Overview
An insight into the Muslim traveler
Key travel players in halal tourism
Key and developing destinations
Challenges
Opportunities
Appendix
References
Terminology and definitions
About the Author

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