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Amazon (Cloudtail and Appario), India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Jan 04, 2023
Length 20 Pages
SKU # GBDT17798603

Description

Amazon (Cloudtail and Appario), India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Amazon’s India retail sales have grown significantly from INR148,920 million in 2020 to INR184,139 million in 2021, rising 23.6%.

The retailer has been partnering with shops, distributors, and manufacturers to sell via Amazon and the retailer drives a huge revenue through its affiliate programs.

Amazon has a large young shopper base as the most popular retailer that consumers buy health & beauty products from in India, with 63.4% of its shoppers being millennials.

Scope
  • Amazon attracts millennials who demand high quality health & beauty products at attractive prices
  • Amazon registered strong growth in 2021 as it targeted the health & beauty market strategically
  • Amazon has been continuously expanding its presence and taking various measures to retain its position in the Indian online retail market
Reasons to Buy
  • Gain a comprehensive knowledge on Amazon (Cloudtail+Appario) business and develop a competitive advantage
  • Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
  • Analysis of key players in the clothing &footwear market segment in India

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Health and beauty shopper profile
Where India consumers buy health & beauty products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Health & beauty market
Retailer’s market share
Top 10 retailers’ market share
Retailers’ share of shoppers
Market positioning map
Contacts

Pricing

Currency Rates
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