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Acqua and Sapone, Italy (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Publisher GlobalData
Published Aug 29, 2022
Length 20 Pages
SKU # GBDT17465318

Description

Acqua and Sapone, Italy (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Summary



Profile of retailer’s shopper base, key performance indicators, sales and market shares

The majority of Acqua & Sapone's customers are women, accounting for a 56.7% share. However, led by the retailer’s wide assortment of products for men's grooming, it also draws in male consumers. In 2021, the retailer accounted for 1.1% of Italy’s health & beauty sales, with annual sales of €288.0 million. It also opened 40 new stores in 2021. Acqua & Sapone is undertaking various initiatives to expand its operations, since it currently only operates in Italy, through a wide network of stores across the country.

Scope
  • Acqua & Sapone’s diverse product range of everyday essentials makes it highly popular among middle-income customers
  • The retailer should focus on strengthening its online platform to retain share of the Italy health & beauty market
  • While Acqua & Sapone’s wide presence has benefitted the retailer, its digital offerings must improve for future sales growth
Reasons to Buy
  • Gain a comprehensive knowledge on Acqua & Sapone's business and develop a competitive advantage
  • Investigate current trends in the health & beauty market to identify the best opportunities to exploit
  • Analysis of key players in the health & beauty segment in Italy

Table of Contents

20 Pages
Executive Summary
Retailer’s Shopper profile
Health and beauty shopper profile
Where Italian consumers buy health & beauty products
Retailers used for other categories
Retailer overview
Snapshot of proposition
Key performance metrics
Global sales split
Sales and market shares
Health & Beauty market
Retailer’s market share
Top 10 retailers’ market share
Market positioning map
Contacts

Pricing

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