Secondary Paper and Paperboard Luxury Packaging

Global Secondary Paper and Paperboard Luxury Packaging Market to Reach US$7.3 Billion by 2030

The global market for Secondary Paper and Paperboard Luxury Packaging estimated at US$6.0 Billion in the year 2024, is expected to reach US$7.3 Billion by 2030, growing at a CAGR of 3.3% over the analysis period 2024-2030. Solid Bleached Sulfate, one of the segments analyzed in the report, is expected to record a 4.8% CAGR and reach US$2.6 Billion by the end of the analysis period. Growth in the White Lined Chipboard segment is estimated at 1.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 6.5% CAGR

The Secondary Paper and Paperboard Luxury Packaging market in the U.S. is estimated at US$1.6 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.5 Billion by the year 2030 trailing a CAGR of 6.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 1.2% and 2.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 1.9% CAGR.

Global Secondary Paper & Paperboard Luxury Packaging Market – Key Trends & Drivers Summarized

Why Is The Luxury Packaging Industry Embracing Paper-Based Solutions?

The demand for secondary paper and paperboard luxury packaging is rising as high-end brands seek sustainable, eco-friendly alternatives to traditional plastic and metal packaging. Luxury brands in cosmetics, fashion, jewelry, and premium spirits are shifting toward paper-based packaging to align with environmental regulations and consumer preferences for sustainable products. High-end packaging serves as a crucial branding tool, enhancing the unboxing experience while maintaining a premium look and feel. With sustainability becoming a key differentiator in the luxury market, the use of FSC-certified (Forest Stewardship Council) and recycled paperboard is gaining traction. As global luxury markets expand, the demand for high-quality, customizable paper packaging solutions is on the rise.

What Innovations Are Enhancing Paper-Based Luxury Packaging?

Technological advancements in material engineering and printing techniques are making paper and paperboard packaging more sophisticated and durable. Embossing, foil stamping, and high-definition digital printing are enabling brands to maintain a premium aesthetic while using sustainable materials. Smart packaging solutions, including RFID-enabled paperboard and NFC-integrated packaging, are enhancing product authentication and consumer engagement. Additionally, the development of bio-based coatings is improving the moisture resistance and longevity of paperboard packaging, making it a viable alternative to traditional plastic coatings. These innovations are driving the adoption of luxury paper packaging across multiple industries.

Which Industries Are Driving Demand For Secondary Paper & Paperboard Luxury Packaging?

The luxury fashion, cosmetics, jewelry, and premium beverage industries are leading the adoption of secondary paper and paperboard packaging. High-end perfume and skincare brands are embracing eco-friendly packaging to appeal to environmentally conscious consumers. The spirits and wine industry is also shifting toward paper-based gift boxes and display packaging. Additionally, luxury confectionery and gourmet food brands are investing in high-quality, biodegradable packaging to enhance product appeal. As brands prioritize sustainability, the paperboard luxury packaging market is experiencing rapid expansion.

What Factors Are Fueling The Growth Of The Paper-Based Luxury Packaging Market?

The growth in the secondary paper & paperboard luxury packaging market is driven by increasing sustainability regulations, rising consumer demand for eco-friendly packaging, and innovations in biodegradable materials. The push for plastic-free packaging is encouraging luxury brands to explore premium, recyclable alternatives. The expansion of e-commerce and direct-to-consumer sales channels is also boosting demand for secondary packaging that enhances the unboxing experience. Additionally, the rise of personalization and limited-edition luxury packaging is fueling demand for high-quality paperboard solutions. As sustainability continues to shape packaging trends, the market for luxury paper packaging is set for substantial growth.

SCOPE OF STUDY:

The report analyzes the Secondary Paper and Paperboard Luxury Packaging market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Grade (Solid Bleached Sulfate, White Lined Chipboard, Kraft Paper, Glassine & Greaseproof Paper, Others); End-Use (Cosmetics & Fragrances, Confectionery, Watches & Jewelry, Premium Beverages, Others)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 48 Featured) -

• Amcor Limited
• Arjowiggins Group
• Arkay Packaging
• Bellwyck Packaging Solutions
• CLP Packaging Solutions Inc.
• Cosfibel Group
• DS Smith Plc
• Fedrigoni S.p.A.
• GPA Global
• HH Deluxe Packaging
• Holmen Iggesund
• Hunter Luxury
• International Paper Company
• IPL Packaging
• KOLBUS GmbH & Co. KG
• Luxpac
• Mayr-Melnhof Karton AG
• Metsä Board
• MM Group
• Mondi Group
• Prestige Packaging Industries
• Progress Packaging
• Pusterla 1880
• Robinson plc
• Sappi Limited
• Smurfit Kappa
• Stora Enso
• Tinshine
• WestRock Company
• Winter & Company AG

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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