Natural Fragrance

Global Natural Fragrance Market to Reach US$8.5 Billion by 2030

The global market for Natural Fragrance estimated at US$4.8 Billion in the year 2024, is expected to reach US$8.5 Billion by 2030, growing at a CAGR of 9.9% over the analysis period 2024-2030. Essential Oils, one of the segments analyzed in the report, is expected to record a 9.5% CAGR and reach US$5.5 Billion by the end of the analysis period. Growth in the Natural Extracts segment is estimated at 10.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.2 Billion While China is Forecast to Grow at 14.2% CAGR

The Natural Fragrance market in the U.S. is estimated at US$1.2 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$2.2 Billion by the year 2030 trailing a CAGR of 14.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 5.4% and 8.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.3% CAGR.

Global Natural Fragrance Market - Key Trends and Drivers Summarized

How Are Natural Fragrances Revolutionizing the Personal Care Industry?

Natural fragrances, derived from plant-based sources such as flowers, fruits, and herbs, are increasingly replacing synthetic fragrances in personal care, cosmetics, and household products. The shift toward natural fragrances aligns with consumer demands for products that offer transparency, safety, and sustainability. Natural fragrances, unlike synthetic ones, are free from potentially harmful chemicals like phthalates and parabens. This has led to their widespread adoption in products such as perfumes, skincare, shampoos, and even household cleaning items, where there is an increasing preference for clean-label products.

What Are the Trends Transforming the Natural Fragrance Market?

Several trends are significantly impacting the natural fragrance market, such as the rising demand for eco-friendly and sustainably sourced ingredients. This trend is propelled by increasing consumer awareness regarding the environmental and health impacts of synthetic chemicals. The "farm-to-fragrance" movement, where companies emphasize transparent sourcing and sustainable practices, is gaining momentum. Innovations in extraction techniques, such as supercritical CO2 extraction, are also enabling the use of more exotic and complex natural fragrance profiles. Additionally, wellness and aromatherapy are becoming significant drivers, as natural fragrances are seen to offer therapeutic benefits, enhancing consumer appeal.

Which Segments Are Leading in Natural Fragrance Adoption?

Essential oils and natural extracts are among the most popular types used in the industry. Personal care products such as perfumes, lotions, and deodorants constitute the largest segment, followed by home care products like candles and air fresheners. The market is also witnessing significant growth in food and beverage applications, where natural flavoring agents play a role. Geographically, North America and Europe are leading markets due to stringent regulations on synthetic chemicals, whereas Asia-Pacific shows robust growth driven by increasing consumer spending on luxury and natural personal care products.

What Factors Are Driving the Growth in the Natural Fragrance Market?

The growth in the natural fragrance market is driven by several factors, including heightened consumer awareness about the health risks of synthetic chemicals, which is pushing the demand for safer and natural alternatives. Increasing regulatory scrutiny on synthetic fragrances, particularly in developed regions, is accelerating the adoption of natural fragrances. Moreover, the wellness trend, which emphasizes the therapeutic benefits of natural ingredients, is bolstering market growth. Additionally, technological advancements in extraction and sustainable sourcing practices are enabling companies to offer high-quality natural fragrances at competitive prices, expanding the market further.

SCOPE OF STUDY:

The report analyzes the Natural Fragrance market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Ingredient (Essential Oils, Natural Extracts); Application (Fine Fragrances, Personal Care & Cosmetics, Household Care)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 72 Featured) -

• Bell Flavors & Fragrances
• Firmenich SA
• Givaudan SA
• International Flavors & Fragrances
• Mane SA
• Robertet SA
• Sensient Technologies Corporation
• Symrise AG
• T. Hasegawa Co., Ltd.
• Takasago International Corporation

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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