Mezcal

Global Mezcal Market to Reach US$1.6 Billion by 2030

The global market for Mezcal estimated at US$846.9 Million in the year 2024, is expected to reach US$1.6 Billion by 2030, growing at a CAGR of 11.4% over the analysis period 2024-2030. Mezcal Joven, one of the segments analyzed in the report, is expected to record a 10.7% CAGR and reach US$821.2 Million by the end of the analysis period. Growth in the Mezcal Reposado segment is estimated at 11.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$217.4 Million While China is Forecast to Grow at 14.8% CAGR

The Mezcal market in the U.S. is estimated at US$217.4 Million in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$377.5 Million by the year 2030 trailing a CAGR of 14.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.7% and 9.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.7% CAGR.

Global Mezcal Market - Key Trends & Drivers Summarized

What Is Mezcal, and How Does It Differ From Other Spirits?
Mezcal is a distilled alcoholic beverage made from any type of agave plant native to Mexico. Unlike tequila, which is made specifically from blue agave and primarily in the Jalisco region, mezcal can be produced from over 30 types of agave and is mainly crafted in Oaxaca. The traditional production process, which involves cooking the agave in pit ovens lined with lava rocks and filled with wood and charcoal before fermentation, imparts a distinctive smoky flavor that sets mezcal apart from other spirits. This artisanal approach, along with the cultural richness it embodies, has fueled its rising popularity in the global spirits market as consumers increasingly seek unique, authentic experiences.

Why Is the Global Demand for Mezcal Increasing?
Global demand for mezcal has surged in recent years, driven by the growing appetite for artisanal and craft spirits among consumers worldwide. As aficionados and casual drinkers alike seek out more diverse and complex flavor profiles, mezcal has gained attention for its rich, smoky nuances that differ significantly from other distilled spirits. The beverage`s versatility in cocktails and its perception as a premium, handcrafted product have also contributed to its popularity in upscale bars and restaurants. Additionally, mezcal`s cultural heritage and the sustainable practices often associated with its production resonate well with environmentally conscious consumers, further enhancing its appeal in international markets.

What Challenges Does the Mezcal Industry Face?
Despite its growing popularity, the mezcal industry faces several challenges. The traditional methods of production are labor-intensive and time-consuming, limiting the ability to scale up production without compromising quality. Moreover, the sustainability of agave cultivation has become a concern, as the plant takes anywhere from seven to thirty years to mature, depending on the species. Overharvesting and the risk of depleting local agave populations pose significant threats to the industry. Efforts to maintain biodiversity and implement sustainable farming practices are critical to the long-term viability of mezcal production. Additionally, as the market grows, maintaining the authenticity and quality that define artisanal mezcal becomes increasingly challenging.

What Drives the Growth in the Mezcal Market?
The growth in the mezcal market is driven by several factors, including the global trend towards premiumization in the spirits industry. Consumers are willing to pay higher prices for products that are perceived as authentic, high-quality, and sustainably made, which aligns well with the artisanal nature of many mezcal brands. Additionally, the expansion of distribution channels that make mezcal more accessible to international consumers and the effective marketing strategies that highlight the unique aspects of mezcal production and its cultural heritage contribute to its growing popularity. Innovations in product offerings, such as the introduction of flavored and aged mezcals, are also attracting new consumers and expanding the market. As interest in unique and artisanal spirits continues to grow globally, mezcal is well-positioned to maintain its upward trajectory in the competitive landscape of alcoholic beverages.

SCOPE OF STUDY:

The report analyzes the Mezcal market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Product Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo); Concentrate (100% Tequila, Mix Tequila)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 41 Featured) -

• Bacardi Limited
• Brown-Forman Corporation (Grupo Industrial Herradura, S.A. de C.V.)
• Craft Distillers
• Del Maguey Co
• Destileria Tlacolula
• Diageo Plc
• Don Julio, S.A.de
• EI Silencio Holdings INC
• Familia Camarena Tequila
• Fidencio Mezcal
• Ilegal Mezcal
• Pensador Mezcal
• Pernod Ricard
• Pierde Almas
• Rey Campero
• Sauza Tequila Import Company
• Sombra Mezcal
• William Grant & Sons Ltd

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

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APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

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