Decorative Paints and Coatings

Global Decorative Paints and Coatings Market to Reach US$113.3 Billion by 2030

The global market for Decorative Paints and Coatings estimated at US$85.8 Billion in the year 2024, is expected to reach US$113.3 Billion by 2030, growing at a CAGR of 4.7% over the analysis period 2024-2030. Acrylic, one of the segments analyzed in the report, is expected to record a 5.3% CAGR and reach US$48.2 Billion by the end of the analysis period. Growth in the Alkyd segment is estimated at 4.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$22.4 Billion While China is Forecast to Grow at 7.5% CAGR

The Decorative Paints and Coatings market in the U.S. is estimated at US$22.4 Billion in the year 2024. China, the world`s second largest economy, is forecast to reach a projected market size of US$25.2 Billion by the year 2030 trailing a CAGR of 7.5% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 2.8% and 3.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.5% CAGR.

Global Decorative Paints and Coatings Market – Key Trends & Drivers Summarized

What Are Decorative Paints and Coatings and Why Are They Important?

Decorative paints and coatings are materials applied to surfaces for aesthetic and protective purposes, enhancing the appearance and durability of residential, commercial, and industrial buildings. These paints and coatings include a wide range of products, from interior and exterior wall paints to specialty finishes like matte, gloss, metallic, and textured coatings. They serve not only to improve the visual appeal of a surface but also to provide protection against environmental factors such as UV rays, moisture, and corrosion. With advances in chemical formulations, decorative paints and coatings today offer enhanced durability, resistance to fading, and improved environmental performance, meeting the growing demand for products that combine aesthetics with functionality.

Decorative paints and coatings are vital to the construction and renovation industries, as they contribute to long-lasting finishes and increased property value. In addition to traditional building applications, these coatings are increasingly popular in DIY projects and home improvement, as consumers look to personalize spaces with color and style. With the added benefits of anti-microbial, anti-fungal, and anti-mildew properties in some formulations, decorative paints and coatings provide protective solutions that enhance indoor air quality and support healthier living environments.

How Are Technological Advancements Enhancing Decorative Paints and Coatings?

Technological advancements are significantly enhancing decorative paints and coatings, making them more durable, sustainable, and adaptable to various applications. One of the key developments is the rise of eco-friendly, low- and zero-VOC (volatile organic compound) paints, which help reduce harmful emissions and improve indoor air quality. Water-based paints, for example, release fewer VOCs than traditional oil-based paints, aligning with consumer demand for safer, more environmentally friendly products. Nanotechnology is also playing a role, allowing manufacturers to create paints with advanced properties such as self-cleaning, anti-bacterial, and weather-resistant finishes, which are especially valuable in high-traffic or exposed areas.

Advances in pigment technology have expanded color options and durability, providing longer-lasting, fade-resistant colors that maintain their vibrancy over time. Smart coatings, another emerging trend, offer functionalities like temperature regulation, which can reduce heating and cooling needs in buildings, supporting energy efficiency goals. Digital color-matching tools and applications are further enhancing the customer experience by enabling precise color customization, allowing consumers to visualize their choices before application. Together, these technological advancements are making decorative paints and coatings more effective, versatile, and sustainable, meeting the growing expectations of both commercial clients and individual consumers.

Why Is There Growing Demand for Decorative Paints and Coatings in Residential and Commercial Sectors?

The demand for decorative paints and coatings is increasing in residential and commercial sectors due to rising construction and renovation activities, urbanization, and the growing focus on aesthetics. In the residential sector, there is a heightened demand for home improvement products as homeowners seek to personalize and modernize their living spaces. The growing popularity of DIY projects, spurred by social media and home improvement content, has further driven demand for decorative paints, as consumers look for creative, affordable ways to refresh their homes.

In the commercial sector, decorative coatings are essential for maintaining a polished and professional appearance, particularly in retail spaces, hotels, and office buildings. Property managers and business owners are increasingly investing in high-quality, durable coatings that enhance the visual appeal of their properties while offering resistance to wear, stains, and weather. Additionally, the rise of sustainable building practices has led to the adoption of eco-friendly paints in both residential and commercial projects, as building owners seek LEED certification and other green building credentials. Together, these trends are driving demand for decorative paints and coatings across both sectors as aesthetics, durability, and sustainability become central to construction and renovation decisions.

What Factors Are Driving Growth in the Decorative Paints and Coatings Market?

The growth in the decorative paints and coatings market is driven by urbanization, rising disposable incomes, advancements in eco-friendly formulations, and an expanding focus on sustainable construction practices. As urban populations grow, demand for new housing, commercial spaces, and public infrastructure increases, creating a continuous need for paints and coatings. Rising disposable incomes in developing regions are enabling more consumers to invest in home improvement and decor, fueling demand for high-quality, visually appealing finishes.

Environmental regulations and consumer demand for eco-friendly products are prompting manufacturers to develop low-VOC, water-based, and natural paints, which contribute to healthier indoor environments and reduced ecological impact. Innovations in product formulation, such as self-cleaning and weather-resistant coatings, further support market growth by offering extended durability and reducing maintenance costs. Additionally, the shift toward sustainable construction practices, including green building certifications and energy-efficient designs, has spurred interest in decorative coatings that offer functional benefits, such as thermal insulation and UV protection. Together, these factors are driving robust growth in the decorative paints and coatings market, positioning it as a vital segment within the broader construction and home improvement industries.

SCOPE OF STUDY:

The report analyzes the Decorative Paints and Coatings market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:
Resin Type (Acrylic, Alkyd, Vinyl, Polyurethane, Other Resin Types); Technology (Waterborne, Solventborne, Powder Coating); Application (Residential, Non-Residential)

Geographic Regions/Countries:
World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 42 Featured) -

• AkzoNobel
• The Sherwin-Williams Company
• PPG Industries
• Asian Paints
• Kansai Paints
• Arkema
• BASF
• Benjamin Moore
• Berger Paints
• Dow, Inc.
• DuPont de Nemours, Inc.
• Masco Corporation
• DuluxGroup
• NIPPON PAINT
• DAW SE
• Cromology. Some of others include Dunn-Edwards
• NOROO Paint & Coatings
• Nuplex Industries
• Ring International
• Tikkurila

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs CBob geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by artificially increasing the COGS, reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

We are diligently following expert opinions of leading Chief Economists (14,949), Think Tanks (62), Trade & Industry bodies (171) worldwide, as they assess impact and address new market realities for their ecosystems. Experts and economists from every major country are tracked for their opinions on tariffs and how they will impact their countries.

We expect this chaos to play out over the next 2-3 months and a new world order is established with more clarity. We are tracking these developments on a real time basis.

As we release this report, U.S. Trade Representatives are pushing their counterparts in 183 countries for an early closure to bilateral tariff negotiations. Most of the major trading partners also have initiated trade agreements with other key trading nations, outside of those in the works with the United States. We are tracking such secondary fallouts as supply chains shift.

To our valued clients, we say, we have your back. We will present a simplified market reassessment by incorporating these changes!

APRIL 2025: NEGOTIATION PHASE

Our April release addresses the impact of tariffs on the overall global market and presents market adjustments by geography. Our trajectories are based on historic data and evolving market impacting factors.

JULY 2025 FINAL TARIFF RESET

Complimentary Update: Our clients will also receive a complimentary update in July after a final reset is announced between nations. The final updated version incorporates clearly defined Tariff Impact Analyses.

Reciprocal and Bilateral Trade & Tariff Impact Analyses:

USA
CHINA
MEXICO
CANADA
EU
JAPAN
INDIA
176 OTHER COUNTRIES.

Leading Economists - Our knowledge base tracks 14,949 economists including a select group of most influential Chief Economists of nations, think tanks, trade and industry bodies, big enterprises, and domain experts who are sharing views on the fallout of this unprecedented paradigm shift in the global econometric landscape. Most of our 16,491+ reports have incorporated this two-stage release schedule based on milestones.

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