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Voice of Customer: Willingness and Desirability of the Brake Lining Aftermarket for Medium and Heavy Commercial Vehicles in India

Publisher Frost & Sullivan
Published Sep 17, 2025
SKU # MC20417000

Description

In the evolving landscape of aftermarket brake linings in India, mechanics are emerging as key pivotal influencers in the repair and replacement process. This voice of customer study captures insights and viewpoints of mechanics across 12 states and 16 cities in India. While multiple stakeholders, including vehicle owners, drivers, retailers, dealers, and drum-cutters, are involved in the aftermarket brake lining repair ecosystem, mechanics remain the key decision-makers in determining the choice of aftermarket brake lining installation. The study captures the dominant role played by mechanics in brand selection and installation decisions.

In addition, the study outlines the frequency and type of brake lining replacements as well as the workload and related work experience of mechanics. It delves deep into brand preferences and the actual usage of brake lining brands across vehicle segments such as trucks, trailers, and buses.

The research provides the reader a summary of the preferences and guiding criteria whilst choosing a brake lining brand, including product performance, longevity, brand equity, and ease of availability. The findings offer comprehensive insights into brand usage patterns and the factors influencing mechanics' preferences in India's aftermarket brake lining space.

Table of Contents

    • Research Objectives
    • Research Methodology
    • Key Findings
    • Work Mode, Work Experience, and Segments Handled
    • Work Quantum and Workload Frequency
    • Brake Lining Replacement Type
    • Decision-Maker Analysis of Key Influencers
    • Key Factors Considered for Brake Repair by Work Mode
    • Key Factors Considered for Brake Repair by Regions
    • Brake Lining Brand Preference for Trucks by Regions
    • Brake Lining Brand Preference for Trailers by Regions
    • Brake Lining Brand Preference for Buses by Regions
    • Brake Lining Brand Usage for Trucks by Regions
    • Brake Lining Brand Usage for Trailers by Regions
    • Brake Lining Brand Usage for Buses by Regions
    • Brake Lining Brand Usage for Trucks by Cities
    • Brake Lining Brand Usage for Trailers by Cities
    • Brake Lining Brand Usage for Buses by Cities
    • Voice of Mechanics on Usage of OES and Unbranded Brake Lining
    • Growth Opportunities Fuel the Growth Pipeline Engine ne
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8TM
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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