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Strategic Profile of Uber Technologies

Strategic Profile of Uber Technologies

Strategic Profile of Uber Technologies: Key Findings, Global, 2014

Uber has emerged as a market disrupter in the transportation space. Uber is not solely a taxi service; the company’s business model revolves around moving people and products. The model is evolving to expand into logistics as well.

The long-term vision is to maximize the utilization of cars (>􂀀%) and to increase profitability and drive business. The car is envisioned as an asset that is utilized 􂀀hours/day, transporting 2 to 3 customers, as well as simultaneously delivering packages.

An average Uber customer completes􂀀 trips/week, which is higher than the average of all ride- and car-sharing services, including taxis. The average usage is expect to grow to more than 8 trips/week by 2025, spurred by the increased efficiency brought about by autonomous driving.

Uber is creating a whole new market in terms of making the provision of transport more accessible. More than􂀀% of Uber drivers are working on the platform on a part-time basis (<hours/week). 􂀀% of all Uber drivers have no previous experience in providing rides.

Uber is emerging as a solution to last mile connectivity, working as the last link to complement public transport.

About this report

The study provides a strategic overview of Uber Technologies to identify and understand the factors that contribute to the organization's success. It recognizes opportunities for key stakeholders in Uber's value chain to identify potential markets that are likely to emerge across various business segments as a result of Uber's evolution. In addition to providing the company’s corporate strategy, the research service details the legal and regulatory challenges faced by Uber in Europe, North America, and APAC, along with a brief history of its growth and technology focus. It also includes an overview of its user experience platform and partner ecosystem.


  • Executive Summary
    • Key Findings
    • Uber's Journey
    • Regulatory Restrictions on Uber's Services
    • Uber's Journey in London
    • Competitive Landscape
    • Revenue Forecast-Uber
      • Table Strategic Profile of Uber Technologies: Revenue Forecast, Global, 2014-2025
    • Breakdown of Companies with $1 Billion+ Valuations
    • Uber-Changing the Service Industry
    • Uber's Future Business Model-Value for Many
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions This Study Will Answer
    • Research Background
    • Research Methodology
    • Key OEM/Participant Groups Compared in This Study
  • Uber's Corporate Strategy
    • Introduction to Uber
      • Table Strategic Profile of Uber Technologies: Key Statistics, Global, 2014
    • Uber's Business Model
    • Uber's Business Plan
    • Uber's Global Footprint
    • History of Uber-Timeline
    • Uber's Growth
    • Short-term Goals Vs Long-term Vision
    • Uber's Brand Positioning and Freight Business Model
    • Uber's Dynamic Pricing Model-Surge Pricing
    • Uber-Changing the Service Industry
  • Legislative and Regulatory Challenges
    • Uber Vs. Legislation
    • Impact on Local Legislation and Regulation of Cities
  • User Experience, Target Customer, and Driver Demographic
    • Customer User Experience
    • User Journey-Customers and Drivers
    • Target Customer Demographic
    • Average Uber Driving Partner in the US
    • Uber's Marketplace-Incentives for the Driving Partner
    • Driver Rating
  • Funding and Growth
    • Funding and Valuation of Uber-Timeline
    • Expansion in the US and the Rest of the World
    • Uber's Global Footprint-City Split
    • Entering a New City-Process and Sustainability
  • Market Outlook
    • Uber-Key Performance Indicators
    • Addressable Market-User Development
    • Expected Average Fares and Trips per Active User
    • Number of Cars in Operation and Asset Utilization/Efficiency Rates
    • Revenue Forecast-Uber
      • Table Strategic Profile of Uber Technologies: Revenue Forecast, Global, 2014-2025
  • Overview of Uber's Partner Ecosystem and Opportunities in the Value Chain
    • Uber's Future Business Model-Value for Many
    • Partnership Opportunities-Driver Base
    • Partnership Opportunities-Customer Base
    • Partnership Opportunities-Logistics Sevices
    • Partnership Opportunities-Technology Strategy
  • Autonomous Technology Focus
    • Uber's Focus on Autonomous Driving
    • Autonomous Driving-Potential for Uber
    • Impact of Autonomous Driving on Uber's Business Model
  • Conclusions and Future Outlook
    • Key Conclusions and Future Outlook
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology
    • Forecast Assumptions

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