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OEM Strategies on Next Generation Electric Vehicles, Global, 2025–2031

Publisher Frost & Sullivan
Published Jan 28, 2026
Length 195 Pages
SKU # MC20821113

Description

The global electric vehicle (EV) market is undergoing a transformative shift driven by geopolitics, regulations, innovative business models, technology, net-zero targets, and evolving consumer preferences. Supply chain security has been a major challenge in the global EV market, with persistent disruptions from semiconductor shortages, geopolitical instability, tariff changes, and rare earth metal scarcity. Automotive original equipment manufacturers (OEMs) across the globe are revisiting their electrification targets, strategically navigating through global uncertainties and fragmented supply chains. OEMs are relentlessly working on developing mass-market EVs (an affordable range of EVs). Alternate battery chemistries, 800V architecture, and universal platforms will accelerate EV adoption in the coming years.

This Frost & Sullivan analysis examines current trends, key partnerships in the ecosystem, investment patterns, powertrain strategies, and potential EV launches. It examines the key factors driving and restraining growth and identifies the opportunities emerging from the developments in this market. The study also highlights platform, technology, circularity, and sustainability strategies of global automotive companies as they develop the next generation of EVs.

Table of Contents

195 Pages
    • Why is it Increasingly Difficult to Grow?
    • The Strategic Imperative 8
    • The Impact of the Top 3 Strategic Imperatives on the Global Electric Vehicle (EV) Market
    • Scope of Analysis
    • Growth Metrics
    • Growth Drivers
    • Growth Restraints
    • Market Entry and Expansion
    • EVs on the Road Forecast, Global
    • Key Trends
    • Global Production Optimization
    • Integration of Electrification Value Chain and Supply Chain Diversification
    • Modular and Universal Platforms
    • Industry Convergence: EV Charging Infrastructure
    • Green Energy Security
    • Alternate Battery Chemistries
    • The Rise of 800V EV Architecture
    • Powertrain Strategy
    • OEMs: Current vs Future Model Estimates
    • BMW Group: Electrification Strategy
    • BMW Group: PHEV Models
    • BMW Group: BEV Models
    • BYD: Electrification Strategy
    • BYD: PHEV Models
    • BYD: BEV Models
    • Ford: Electrification Strategy
    • Ford: PHEV Models
    • Ford: BEV Models
    • GM Group: Electrification Strategy
    • GM Group: BEV Models
    • Hyundai Group: Electrification Strategy
    • Hyundai Group: PHEV Models
    • Hyundai Group: BEV Models
    • Mercedes-Benz: Electrification Strategy
    • Mercedes-Benz: PHEV Models
    • Mercedes-Benz: BEV Models
    • Nio Group: Electrification Strategy
    • Nio Group: BEV Models
    • Stellantis Group: Electrification Strategy
    • Stellantis Group: Transformation Strategy
    • Stellantis Group: PHEV Models
    • Stellantis Group: BEV Models
    • Tesla: Electrification Strategy
    • Tesla: BEV Models
    • Toyota Group: Electrification Strategy
    • Toyota Group: PHEV Models
    • Toyota Group: BEV Models
    • VinFast: Electrification Strategy
    • VinFast: BEV Models
    • VW Group: Electrification Strategy
    • VW Group: PHEV Models
    • VW Group: BEV Models
    • Battery Strategy
    • Net-Zero Targets and RE 100
    • Battery Strategy
    • Circularity and Recycling
    • Conclusions and Outlook
    • Growth Opportunity 1: Global Expansions and Upgrades
    • Growth Opportunity 2: Supply Chain Security
    • Growth Opportunity 3: Advanced Technologies
    • Benefits and Impacts of Growth Opportunities
    • Next Steps

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