Frost Radar™: Unified Communications as a Service Market in Latin America and the Caribbean, 2022
The Unified Communications as a Service (UCaaS) market exhibited strong growth in 2021, driven by the rise of hybrid and remote work environments and the need of organizations in Latin America and the Caribbean (CALA) to support remote communications and collaboration among their employees. Solid economic GDP growth across the region contributed to the financial strength of CALA enterprises to invest in digital transformation solutions.
The hybrid work world will bring numerous growth opportunities for vendors and service providers. Organizations will require optimized collaboration tools, including UCaaS suites, cloud meetings solutions, video conferencing devices, headsets, interactive displays, and adjacent technologies crucial to a successful digital transformation and key to success in the hybrid work era.
Frost & Sullivan expects significant growth in several market segments, including mid-size companies; banks, insurance, and financial services; retail and consumer goods; professional services firms; industry; government; healthcare; education; travel and hospitality; and other smaller industry verticals.
While Frost & Sullivan research on this market includes close to 100 service providers, this Frost Radar profiles the 26 most significant players in terms of market reach, user adoption, growth rates, product innovation, and customer experience. The analysis is based on a set of 10 criteria, as follows:
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user-focused sales and marketing strategies.
GI1: Market Share (previous 3 years)
GI2: Revenue Growth (previous 3 years)
GI3: Growth Pipeline
GI4: Vision and Strategy
GI5: Sales and Marketing
Innovation Index (II) is a measure of a company’s ability to develop products/services/solutions that are developed with a clear understanding of disruptive Mega Trends, are globally applicable, are able to evolve and expand to serve multiple markets, and are aligned to customers’ changing needs. Key elements of this index include:
II1: Innovation Scalability
II2: Research and Development
II3: Product Portfolio
II4: Mega Trends Leverage
II5: Customer Alignment
The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across the 10 criteria, where the leading companies are then positioned on the Radar. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.
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