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Frost Radar™: B2B Marketing Automation Platforms, 2025

Publisher Frost & Sullivan
Published Aug 29, 2025
SKU # MC20367910

Description

This Frost Radar™ assesses providers offering comprehensive solutions to automate and optimize demand generation programs, multichannel customer engagement campaigns, and performance analytics across business environments. It highlights companies enabling seamless lead management, customer engagement campaigns, and integration with other enterprise software, such as customer relationship management tools, enterprise resource planning solutions, eCommerce services, and advertising platforms.

Marketing automation platforms are software solutions that help businesses streamline and elevate their marketing and commercial operations by optimizing lead management and customer engagement activities. As B2B sales processes become more sophisticated, companies from a wide array of verticals are using marketing automation solutions to create, manage, distribute, and optimize leads, which is ultimately boosting their commercial outcomes. The platforms also empower companies to better orchestrate user engagement activations across multiple channels, including email, websites, and social media, and implement advanced data analytics to analyze, measure, and maximize campaign results.

From hundreds of competitors, Frost & Sullivan independently selected the top 10 operators to benchmark in this Frost Radar™ analysis. Each has been operating in the market for at least 5 years, has demonstrated a commitment to innovating in this ever-changing ecosystem, and had annual revenue at or above $175 million in 2024.

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.

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