Customer Experience Management Study—Australia’s Telecommunications Sector 2015
In this Customer Experience Management study for Australia's Telecommunications sector, Frost & Sullivan examines the experiences deliveries provided by telecommunications companies to its customers. This study looks at the critical factors that influence customer behavior throughout the three phases (pre-purchase, purchase and post-purchase) of their journey. These factors are all examined on the basis of a number of service provider touchpoints.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook