India Digital Customer Engagement

India Digital Customer Engagement


India’s digital landscape is evolving rapidly. Driven by a number of factors, including the government’s focus on digital development; a young and digitally aware population; and, most critically, better connectivity due to the expansive reach of mobile phones, India is steadily moving toward a digitally powered economy.

Companies that have a strong digital growth strategy in place today — particularly one that focuses on effectively engaging customers — will be better positioned to edge out competition as the country’s digital landscape transforms.

With this in mind, FSG has developed a framework to help companies engage customers using digital platforms. Use this framework and the case studies in this report to build an effective digital strategy in India

What you will learn

  • What makes India's digital landscape unique from other markets
  • How customer engagement is being redefined across B2B and B2C by digital innovations in India
  • Learn from 10 actionable case studies breaking down the latest best practices in India digital customer engagement
What you will receive
  • Immediate access to the 39-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
Section 1: India's Digital Landscape - Background & Trends
Benchmarking Global Digital Development
Digital Infrastructure is Currently Lacking
Digital Connectivity Varies by State
Trends Shaping India's Digital Landscape
Trend 1: Government-led Digitalization
Trend 2: Rising Mobile Penetration
Trend 3: Digitally Influenced Shopping
Trend 4: Several Digital Players
Trend 5: Increasing E-Commerce Sales
Strategic Framework for Effective Digital Customer Engagement
FSG's Digitalization Strategy Framework
Research Focus: Digital Customer Engagement
Case Studies on Effective Digital Customer Engagement
Case Studies: Demand Generation
Case 1: Focus on Mobile-First Marketing
Case 2: Target Ad Campaigns Effectively
Case 3: Utilize Multiple Online Platforms
  Case 4: Offer Unique Products Online
  Case Studies: Customer Service
  Case 5: Use Mobile Apps to Serve Rural India
  Case 6: Improve Servicing Using a Social CRM
  Case 7: Create an Omni-Channel Experience
  Case Studies: Customer Insight
  Case 8: Collect Qualitative Digital Insights
  Case 9: Segment Online Customers
  Case 10: Monitor & Map Website Traffic Results
About Frontier Strategy Group

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