Spreads Market Research Reports & Industry Analysis
Companies have combated the “bad rap” of margarine by creating spreads that are not hydrogenated or ones in which the trans fatty acids have been removed. These new fat-free and low-fat margarines have virtually no trans fatty acids at all. Other companies combine their butter and their margarine products, providing taste with fewer trans fatty acids. Marketers have also discovered the beneficial aspects of margarine-like spreads that lower cholesterol, tapping into the highly-profitable nutraceuticals market.
Benecol, manufactured by the McNeil Consumer Healthcare unit of Johnson & Johnson and developed in Finland in conjunction with Raisio, was the first spread to introduce cholesterol-reducing ingredients: stanol esters made from pine tree extract. Plant stanol esters have been proven at the Mayo Clinic to reduce LDL, or “bad” cholesterol, by 14% with regular use (three servings per day for two weeks). Unilever/Best Foods’ Lipton division’s Take Control margarine substitute came out in the market at the same time as Benecol. Its plant esters are made from soybean oil extract and studies have found that it reduces the body’s ability to absorb cholesterol by 13%.
In 2000, the FDA gave Benecol and other products made with plant stanol esters permission to claim that they lower the risk of heart disease – when used in concert with a diet low in saturated fats and cholesterol.
Spreads Industry Research & Market Reports
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Butter and Spreads in Hungary
... increasing retail volume sales of margarine and the moderate retail volume decrease of butter. The hybrid workstyle increases this trend because employees are more at home and open to cooking in parallel with working. Euromonitor ... Read More
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Butter and Spreads in the United Arab Emirates
... due to rising health awareness, some consumers are also veering towards the consumption of foods that are low in fat and considered healthy. The increasing focus on health and fitness amongst the population has led ... Read More
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Butter and Spreads in Morocco
... consumers. The burgeoning embrace of Western food items such as sandwiches, cakes, and cookies further bolsters its relevance. Although retail butter sales experienced a slight deceleration due to rising prices, a formidable competition emerges from ... Read More
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Butter and Spreads in Estonia
... and tightening monetary policy continue to have an effect, though inflation is expected to ease. Euromonitor International's Butter and Spreads in Estonia report offers in-depth knowledge of the market at a national level, providing local ... Read More
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Butter and Spreads in Poland
... maintaining consumer affordability. One approach involved altering the product composition. Producers, reluctant to lose customers or reduce prices, chose to decrease the fat content in their butter products. For instance, the market saw an influx ... Read More
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Butter and Spreads in Nigeria
... inflationary conditions throughout 2023 hinders a more substantial growth rate. Although unit prices for various categories witness a slower increase than in 2022, the inflationary pressures still exert a significant influence. The challenging economic climate, ... Read More
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Butter and Spreads in Germany
... butter as cooking and baking were adopted as pleasurable activities, demand continues to fall in 2023 due to various factors, such as German consumers changing their dietary preferences, health concerns and inflation. Euromonitor International's Butter ... Read More
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Butter and Spreads in Finland
... unit prices increased in 2022 and continued to do so at the beginning of 2023, leading to high levels of competition on the landscape, with more competitively priced private label offerings managing to capture sales ... Read More
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Butter and Spreads in Greece
... cheaper varieties or simply remove the product from their shopping baskets. Euromonitor International's Butter and Spreads in Greece report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable ... Read More
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Butter and Spreads in Bolivia
... being said, value sales are still low, with margarine and spreads and cooking fats accounting for significantly more volume sales. Local brand Pil Mantequilla from Pil Andina continues to dominate value sales in butter, holding ... Read More
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Butter and Spreads in Israel
... without the customs tax attached. In 2019, the country started to see shortages of butter. Stores limited the amount of butter customers could purchase and completely ran out of the product. Additionally, the price-controlled status ... Read More
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Butter and Spreads in Guatemala
... consumers are expected to trade down – for instance trading down from butter to margarine and spreads or opting for cheaper brands within margarine and spreads. Consumer also buy larger tubs, which are cheaper per ... Read More
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Butter and Spreads in China
... with an enhanced consumer awareness of Western cuisine. The product also continued on its positive growth trajectory in the foodservice channel, where the popularity of baking has been instrumental in boosting consumption of butter in ... Read More
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Butter and Spreads in Vietnam
... The popularity of margarine and spreads is underpinned by its versatility for baking and cooking, alongside affordability considerations. In general, Vietnamese consumers use margarine and spreads for sautéing and frying, such as to fry beef ... Read More
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Butter and Spreads in Canada
... Index (CPI) experienced a decline in the early months of 2023, food inflation remains at historically elevated levels. Consequently, there has been an overall decrease in the consumption of butter and spreads. However, butter consumption ... Read More
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Butter and Spreads in France
... to decline in 2023 following a notable drop the previous year, demand remains only marginally below pre-pandemic levels, while foodservice sales continue to climb as local consumers spend greater time outside of the home due ... Read More
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Butter and Spreads in Costa Rica
... growth in inflation is expected to ease. That being said, consumers are expected to continue to be highly price sensitive and prioritise value for money and but at the same time players are also under ... Read More
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Butter and Spreads in South Africa
... This is the second year that the prices of margarine and spreads have seen double-digit growth, driven by global and local rises in edible oils. While South Africa produces edible oils locally, it also imports ... Read More
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Butter and Spreads in Indonesia
... spreads are commonly used in preparing quick breakfasts before school and work. Furthermore, despite foodservice establishments having fully reopened, many local consumers who took up baking and cooking during the pandemic continue to engage in ... Read More
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Butter and Spreads in the Czech Republic
... in prices impacting sales, but in 2023, we expect the consumption to stabilise, with a small decrease in volume. Butter sales will benefit as it is one of the basic ingredients in the Czech kitchen; ... Read More
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Butter and Spreads in New Zealand
... behind, expected to reach NZD33 million. This discrepancy shows a clear preference amongst consumers for the more “natural” product. While margarine is positioned as a healthier alternative than butter in terms of maintaining heart health, ... Read More
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Butter and Spreads in Australia
... Australia, as margarine was the more popular spread amongst consumers. However, recent consumer trends point to butter being the more suitable product for modern consumers. People are becoming more wary about what they put into ... Read More
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Butter and Spreads in Italy
... strongly as consumers stocked up on butter, not least for home cooking/baking purposes during lockdown. Following a fast increase in 2020, retail volume sales of butter declined in 2021, but remained higher than the 2019 ... Read More
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Butter and Spreads in Argentina
... 2020 during the pandemic, with many people preparing home-made meals. Despite this, sales of butter and spreads in 2023 will exceed the volume seen in 2019 as the habit of cooking home-made meals continues, and ... Read More
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Butter and Spreads in Austria
... 2023. The amount of special offers for branded butter products continues to be high, with consumers welcoming special offers during a time of economic hardship. As the average unit price declines, overall value sales of ... Read More
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