Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Functional Benefits: The Next Nutrition Frontier and Ingredients Consumers Seek
... deeper look at functional foods and beverages (globally, regionally, and across 25 individual markets) to help our clients better understand shopper motivations and attitudes so they can connect with consumers more powerfully and more profitably. Read More
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Boosted Beverages: The Benefits Consumers Want
... expect. There is growing demand for better-for-you beverages that provide consumers with a convenient source of instant nutrition. This report takes a deeper look at the topic of beverages globally, regionally, and across 25 individual ... Read More
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Global Spirulina Chocolates Market 2024-2028
... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More
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Global Omega 3 Products Market 2024-2028
... omega 3 products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current ... Read More
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Global Beauty Drinks Market 2024-2028
... report on the beauty drinks market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Taste Modulators Market Size, Share, Forecast, & Trends Analysis by Type (Sweet, Salt, Fat Modulators), Form (Liquid, Powder), Application (Beverages {Non-Alcoholic, Alcoholic Beverage}, Food {Dairy, Savory, Snacks, Meat Products) - Global Forecast to 2031
... to the research report titled, ‘Taste Modulators Market Size, Share, Forecast, & Trends Analysis by Type (Sweet, Salt, Fat Modulators), Form (Liquid, Powder), Application (Beverages {Non-Alcoholic, Alcoholic Beverage}, Food {Dairy, Savory, Snacks, Meat Products)—Global Forecast ... Read More
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Global Protein Supplements Market 2024-2028
... market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the ... Read More
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Singapore Health and Wellness
... food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care ... Read More
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Asia Probiotics and Botanicals: The Next Healthy Food
... foods in Asia is helping to increase the acceptance of probiotics in food, while the emerging understanding of their benefits beyond digestive health offers potential to tap into other health benefit claims. Botanicals also have ... Read More
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Thailand Health and Wellness
... food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care ... Read More
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The US Health and Wellness
... processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take ... Read More
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Broccoli Powder Market Size, Share & Trends Analysis Report By Nature (Conventional, Organic), By Application (Food & Beverages, Cosmetics), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030
... Trends The global broccoli powder market size is expected to reach USD 72.2 million by 2030, growing at a CAGR of 5.5% from 2024 to 2030, according to a new report by Grand View Research, ... Read More
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Poland Health and Wellness
... food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care ... Read More
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Sweden Health and Wellness
... food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care ... Read More
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Finland Health and Wellness
... food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care ... Read More
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Switzerland Health and Wellness
... food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care ... Read More
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The United Kingdom Health and Wellness
... of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to ... Read More
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Global Probiotics Market Analysis and Forecast 2024-2030
... they are now found in many varieties of food, beverages, dietary supplements and healthcare products. In this report, only the probiotic raw material powder is included in the statistics. According to APO Research, The global ... Read More
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Global Probiotics Market Size, Manufacturers, Opportunities and Forecast to 2030
... fresh dairy products, they are now found in many varieties of food, beverages, dietary supplements and healthcare products. In this report, only the probiotic raw material powder is included in the statistics. According to APO ... Read More
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Global Green Supplement Market Size Study by Form (Powder, Capsule, Liquid), by Packaging Type (Bottle, Can, Jar, Sachet), by Application (Pharmaceuticals, Food & Beverages, RTD Teas, Functional Foods, Dietary Supplements, Energy Drinks, Cosmetics, Others) and Regional Forecasts 2022-2032
... Regional Forecasts 2022-2032 Global Green Supplement Market is valued at approximately USD 542.68 million in 2022 and is anticipated to grow with a healthy growth rate of more than 3.8% over the forecast period 2024-2032. ... Read More
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Global Soy Beverages Market 2024-2028
... report on the soy beverages market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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Global Probiotics Market Size, Manufacturers, Growth Analysis Industry Forecast to 2030
... was fresh dairy products, they are now found in many varieties of food, beverages, dietary supplements and healthcare products. In this report, only the probiotic raw material powder is included in the statistics. According to ... Read More
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Global Probiotics Market by Size, by Type, by Application, by Region, History and Forecast 2019-2030
... delivery vehicle for probiotics was fresh dairy products, they are now found in many varieties of food, beverages, dietary supplements and healthcare products. In this report, only the probiotic raw material powder is included in ... Read More
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Global Fucoidan Market 2024-2028
... holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and ... Read More
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Gut Health: The Consumer Perspective
... will touch on the growth and innovations in the gut-health industry, the surge in new gut-health products, and what researchers are finding about how gut health affects the whole body. The remainder of the report ... Read More
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