Soft Drinks Market Research Reports & Industry Analysis

Soft drinks sales are rising in Mexico despite significant economic challenges and occasionally unfavourable weather conditions. Health and wellness continues to exert a growing influence on demand, reshaping consumption patterns. Consumers are increasingly moving away from high-sugar options and de ...

Asian speciality drinks in China is under increasing pressure from competing substitutes offering more innovative soft drinks. Often considered outdated, these drinks are losing ground in an increasingly competitive landscape, resulting in limited growth opportunities. Euromonitor International's As ...

Carbonates is seeing modest growth driven by the shift to reduced sugar options in the face of growing concern about the health impact of high sugar consumption. These concerns have been sharpened by rising awareness of the problem of obesity in Mexico, which was bolstered in March 2025 by the intro ...

Carbonates in Thailand experienced moderate off-trade volume growth in 2025, as such products maintain appeal for impulse enjoyment and culinary pairings. Growth was propelled by reduced sugar variants due to increasing health consciousness, although concerns about artificial sweeteners persisted, a ...

Off-trade volume sales of carbonates have declined in 2025 with the category being negatively impacted by price rises at a time when many households are under financial pressure. This was compounded by record-breaking heatwaves during summer 2025, which pushed consumers towards alternative beverages ...

In 2025, concentrates continued their long-term downward trend, with declining volume sales reflecting shifting consumer preferences across the Czech soft drinks landscape. While affordability remains a defining theme in the wider market, the concentrates category struggles to retain relevance as yo ...

In 2025, concentrates in Ireland achieved only marginal off-trade volume growth, with higher prices supporting value while low unit costs kept the category relevant for price-sensitive households. However, even widespread no-added-sugar formulations have not overcome a negative health image, as many ...

Asian speciality drinks in Indonesia saw off-trade volume sales increase in 2025 driven by strategic pricing, affordable cup packaging, and promotions that countered weakened purchasing power. On-trade sales declined due to economic pressures and niche appeal. Cooling waters like Larutan Cap Kaki Ti ...

Concentrates saw minor off-trade RTD volume growth in Thailand in 2025, hampered by structural weaknesses, reliance on vulnerable small-scale vendors, and a significant shift towards health-conscious consumer choices. Consumers increasingly favoured natural, premium ready-to-drink beverages over tra ...

Concentrates in South Africa is recording steady retail volume growth in 2025, supported by affordability pressures, household consumption needs and the versatility of liquid formats. Liquid concentrates is the most dynamic component of the category, benefiting from cost-effective preparation, broad ...

Sales of Asian speciality drinks have declined in 2025 as price hikes have put pressure on demand. Other challenges include Japan’s rapidly declining birth rate which is reducing the target audience for Asahi’s dominant Calpis brand. In an effort to remain relevant, leading players such as Asahi and ...

Soft drinks in Belgium registered a positive performance across all metrics in 2025, largely as a result of warm sunny weather throughout the year. This bucks the negative trend seen in the industry from rising health consciousness, which is leading local consumers to be mindful of their intake of s ...

Off-trade volume sales of soft drinks in the Czech Republic remained broadly stable in 2025, supported by the gradual improvement in household purchasing power after two years of heavy inflationary pressure. While retail value sales increased, this was driven primarily by higher average prices and s ...

In 2025, soft drinks in Morocco experienced volume growth due to several factors, including easing inflation, improved macroeconomic conditions, and spikes in on-trade consumption driven by events. Households showed a preference for smaller pack sizes and affordable options, while health-conscious t ...

Soft drinks in China maintained a steady growth trajectory in 2025. Over the past year, retail prices of soft drinks have seen a moderate increase, with value growth outpacing volume growth across most categories. A key driver shaping the market is the rising health consciousness among Chinese consu ...

In 2025, soft drinks in Ireland continued to record overall growth in volume, although performance varied significantly across categories. Bottled water remained supported by health concerns and the ongoing decline of traditional carbonated soft drinks. Sports drinks saw the fastest volume rise, ben ...

Soft drinks in Indonesia achieved positive value sales growth despite off-trade volume stagnation in 2025. This was driven by strategic pricing (smaller packs, unit price increases) and widespread promotions, which countered weakened purchasing power. Health and wellness soft drinks expanded into lo ...

Concentrates in Indonesia recorded positive but slower off-trade volume growth in 2025, largely due to saturation and limited innovation from established brands. Street stalls significantly boosted sales, offering an affordable and convenient option. Powder concentrates outperformed liquid, driven b ...

In 2025, carbonates in Ireland recorded a slight decline in volume as health-conscious consumers shifted towards water, reduced-sugar drinks and other low-calorie options, while also moderating alcohol intake and occasionally using carbonates as a substitute. Reduced-sugar carbonates, particularly n ...

Concentrates has seen a polarised performance in 2025 with liquid concentrates benefiting from their value and convenience while powder concentrates continues to face stiff competition from sports drinks. Liquid concentrates have become versatile products suitable for diluting with water or being us ...

In 2025, off-trade RTD volume sales of concentrates in Morocco experienced a decline. Households increasingly moved away from concentrates due to health concerns and increasingly chose to make homemade juices, thanks to improved availability of fruits. Liquid concentrates faced pressure from price s ...

Retail sales of carbonates showing signs of recovery thanks to heavy investment in new product development and marketing. Key players such as Coca-Cola and Britvic have launched new and innovative products including limited edition flavours, healthier and more sustainable products, as well as more p ...

Retail volume sales of Asian specialty drinks grew in 2025 from a very small base, fuelled by the expansion of bubble tea cafés and strong delivery-platform integration. Bubble tea remained the key growth driver, with chains like Gong cha and Bubble King broadening menus and increasing availability ...

In 2025, off-trade volume of carbonates in Morocco remained flat, supported by economic recovery, stable inflation, and hot weather, which boosted urban demand and affordability. Rising health consciousness drove strong growth in low-sugar and sugar-free carbonates, while regular carbonates faced ch ...

Concentrates in Spain is seeing another year of retail volume decline in 2025, with liquid concentrates posting the slowest fall. The category is losing ground to more convenient and healthier alternatives such as flavoured bottled water, sports drinks and carbonates, while mealtime-based consumptio ...