Africa Soft Drinks

The combination of maturity, health consciousness and a lack of innovation has made it challenging for concentrates to achieve significant expansion in 2025. However, the category’s affordability, driven by locally manufactured products targeting low-income consumers, remains its main competitive ad ...

Retail volume sales of soft drinks registered further healthy growth in Kenya in 2025. Despite persistently high inflation and strong price sensitivity among consumers, demand across soft drinks categories remained resilient. This was driven largely by a heightened emphasis on health and wellness, w ...

Carbonates in Nigeria delivered a notably strong performance in 2025, reflecting a market shaped by a complex mixture of economic pressures, shifting consumer priorities, and intensifying competition across price tiers. Although inflation remained high, the stabilisation of the exchange rate and the ...

In 2025, concentrates in Nigeria remains a relatively small and less dynamic category within soft drinks, yet it continues to play a resilient role as an affordable alternative to ready-to-drink juice for price-sensitive households. As inflation moderates compared to the severe spikes experienced in ...

Soft drinks in Nigeria recorded improved volume growth in 2025 as inflationary pressure eased and average unit prices rose at a significantly slower rate than in 2024. A more stable exchange rate helped moderate raw material cost escalation, supporting stronger supply continuity and enabling manufac ...

In 2025, carbonates in Kenya benefited from rising disposable incomes, urbanisation, innovation, and their popularity among younger consumers. To meet the growing demand for healthier options, the leading player, Coca-Cola East & Central Africa Division, has expanded its sugar-free portfolio across ...

Carbonates saw moderate growth in off-trade volume terms in 2025, fuelled by record-breaking hot weather and Ramadan. Rising health concerns put pressure on sales, although these concerns did benefit sales of reduced sugar carbonates. Distribution is gradually expanding into modern grocery retailers ...

Concentrates saw steady growth in retail volume terms in 2025. These products benefit from their affordable positioning, with some consumers seeing them as a healthy option. Economic pressures have also pushed some consumers and foodservice operators to switch from juice to concentrates. New product ...

Soft drinks is expected to register moderate volume growth, though consumers remain price sensitive, as inflation lingers. There is a shift towards healthier soft drinks, such as bottled water, and also energy drinks, which are perceived as healthy, in spite of high sugar and caffeine content. Eurom ...

Sales of soft drinks in Algeria saw steady growth in off-trade volume terms in 2025, fuelled by urbanisation, a youthful population and the country’s hot climate. Economic pressures and rising health concerns remained an obstacle to growth, but the increasingly busy on-the-go lifestyles of locals he ...

Carbonates register a recovery in 2025, with volume sales increasing, after a decline the previous year. There is an increasing range of fruit cocktail carbonates, and orange carbonates also perform strongly. SABC’s launch of a returnable bottle for its Top brand is also proving successful. Euromoni ...

Muted performance in 2025, with limited volume growth, as consumers increasing prefer RTD soft drinks. The high sugar and additive content is also a concern. Liquid concentrates fares better than powder. Euromonitor International's Concentrates in Cameroon report offers a comprehensive guide to the ...

Retail volume sales of soft drinks in Tunisia increased in 2025, driven largely by the strong performance of the bottled water category, which supported overall volume growth. However, the economic crisis, inflation, and significant price increases led to declining demand across several categories, ...

Carbonates faced a challenging environment in Tunisia in 2025. Retail volumes declined due to rising prices, health-conscious consumer trends, and the boycott of Coca-Cola brands following the Palestinian-Israeli conflict. Non-cola carbonates, driven by new flavours and product launches, emerged as ...

Retail volume sales of soft drinks rose at a moderate rate in 2025. Demand for soft drinks is closely tied to affordability, as soaring inflation and currency depreciation continue to strain household disposable income and raise manufacturing costs. These economic pressures have driven consumers tow ...

The shift toward alternative drinks, including juice and carbonates, continued to impact powder concentrates in Tunisia in 2025. However, liquid concentrates benefited from demand in bars, cafes, and hotels for cocktails and flavoured beverages. Euromonitor International's Concentrates in Tunisia re ...

Competition from juice drinks is hampering volume sales of concentrates in Egypt, with juice drinks the preferred choice for many budget-conscious consumers. Euromonitor International's Concentrates in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. ...

Asian speciality drinks is still a very small and emerging category in Egypt. There is a strong appetite for trying new types of soft drinks from other cultures, which niche brands are starting to tap into. Retail e-commerce is providing a pivotal channel for emerging brands to reach Egypt’s younger ...

Soft drinks in Egypt showed a notable recovery in volume sales over 2025, despite the persistent threat of inflation and upward pressure on prices. Consumption is being driven by the strong popularity of carbonates and dynamic progress in energy drinks. Locally produced brands are stimulating intere ...

The growing appeal of local brands has supported the carbonates category in Egypt, with the country’s young demographic enticed by these new options. Flavour development and smaller formats have also attracted consumers alongside healthier lines from emerging brands. The boycotting of major foreign ...

Soft drinks in South Africa is recording moderate off-trade volume growth in 2025, supported by production investments, expanding distribution and rising demand for affordable options. Consumer behaviour is increasingly defined by price sensitivity, with many households trading down to private label ...

Carbonates in South Africa is recording higher retail volume sales in 2025, supported by expanded production capacity, competitive pricing and stronger distribution networks. Coca-Cola has reinforced its leadership through major bottling investment, while PepsiCo - via Varun Beverages’ acquisition o ...

In 2025, soft drinks in Morocco experienced volume growth due to several factors, including easing inflation, improved macroeconomic conditions, and spikes in on-trade consumption driven by events. Households showed a preference for smaller pack sizes and affordable options, while health-conscious t ...

Concentrates in South Africa is recording steady retail volume growth in 2025, supported by affordability pressures, household consumption needs and the versatility of liquid formats. Liquid concentrates is the most dynamic component of the category, benefiting from cost-effective preparation, broad ...

In 2025, off-trade RTD volume sales of concentrates in Morocco experienced a decline. Households increasingly moved away from concentrates due to health concerns and increasingly chose to make homemade juices, thanks to improved availability of fruits. Liquid concentrates faced pressure from price s ...