Africa Soft Drinks

Retail volume sales of soft drinks in Tunisia increased in 2025, driven largely by the strong performance of the bottled water category, which supported overall volume growth. However, the economic crisis, inflation, and significant price increases led to declining demand across several categories, ...

Retail volume sales of soft drinks rose at a moderate rate in 2025. Demand for soft drinks is closely tied to affordability, as soaring inflation and currency depreciation continue to strain household disposable income and raise manufacturing costs. These economic pressures have driven consumers tow ...

Carbonates faced a challenging environment in Tunisia in 2025. Retail volumes declined due to rising prices, health-conscious consumer trends, and the boycott of Coca-Cola brands following the Palestinian-Israeli conflict. Non-cola carbonates, driven by new flavours and product launches, emerged as ...

The shift toward alternative drinks, including juice and carbonates, continued to impact powder concentrates in Tunisia in 2025. However, liquid concentrates benefited from demand in bars, cafes, and hotels for cocktails and flavoured beverages. Euromonitor International's Concentrates in Tunisia re ...

Competition from juice drinks is hampering volume sales of concentrates in Egypt, with juice drinks the preferred choice for many budget-conscious consumers. Euromonitor International's Concentrates in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. ...

Asian speciality drinks is still a very small and emerging category in Egypt. There is a strong appetite for trying new types of soft drinks from other cultures, which niche brands are starting to tap into. Retail e-commerce is providing a pivotal channel for emerging brands to reach Egypt’s younger ...

Soft drinks in Egypt showed a notable recovery in volume sales over 2025, despite the persistent threat of inflation and upward pressure on prices. Consumption is being driven by the strong popularity of carbonates and dynamic progress in energy drinks. Locally produced brands are stimulating intere ...

The growing appeal of local brands has supported the carbonates category in Egypt, with the country’s young demographic enticed by these new options. Flavour development and smaller formats have also attracted consumers alongside healthier lines from emerging brands. The boycotting of major foreign ...

Carbonates in South Africa is recording higher retail volume sales in 2025, supported by expanded production capacity, competitive pricing and stronger distribution networks. Coca-Cola has reinforced its leadership through major bottling investment, while PepsiCo - via Varun Beverages’ acquisition o ...

Soft drinks in South Africa is recording moderate off-trade volume growth in 2025, supported by production investments, expanding distribution and rising demand for affordable options. Consumer behaviour is increasingly defined by price sensitivity, with many households trading down to private label ...

Concentrates in South Africa is recording steady retail volume growth in 2025, supported by affordability pressures, household consumption needs and the versatility of liquid formats. Liquid concentrates is the most dynamic component of the category, benefiting from cost-effective preparation, broad ...

In 2025, soft drinks in Morocco experienced volume growth due to several factors, including easing inflation, improved macroeconomic conditions, and spikes in on-trade consumption driven by events. Households showed a preference for smaller pack sizes and affordable options, while health-conscious t ...

In 2025, off-trade RTD volume sales of concentrates in Morocco experienced a decline. Households increasingly moved away from concentrates due to health concerns and increasingly chose to make homemade juices, thanks to improved availability of fruits. Liquid concentrates faced pressure from price s ...

Retail volume sales of Asian specialty drinks grew in 2025 from a very small base, fuelled by the expansion of bubble tea cafés and strong delivery-platform integration. Bubble tea remained the key growth driver, with chains like Gong cha and Bubble King broadening menus and increasing availability ...

In 2025, off-trade volume of carbonates in Morocco remained flat, supported by economic recovery, stable inflation, and hot weather, which boosted urban demand and affordability. Rising health consciousness drove strong growth in low-sugar and sugar-free carbonates, while regular carbonates faced ch ...

The Middle East and Africa is the fastest growing region for soft drinks, driven by urbanisation, tourism and rising demand for convenience. Energy drinks and RTD coffee are surging, especially among young people. Boycotts and price sensitivity are shifting consumers towards local brands, though man ...

Cider/perry was significantly affected by the challenging economic climate in 2024, characterised by high inflation and increases in unit prices. As a niche alcoholic drinks category that is entirely imported, cider/perry has been particularly vulnerable to the sharp depreciation of the naira, which ...

Though volume sales were still low for cider/perry compared with other alcoholic drinks, it registered positive volume growth in Kenya in 2024. The growth was supported by the expanding availability of cider/perry in both on-trade and off-trade channels. Urban millennials of under 40-years-of-age an ...

Total volume sales of cider/perry in Cameroon remained negligible in 2024. Euromonitor International's Cider/Perry in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify ...

South Africa Carbonates (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 Summary South Africa Carbonates (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Carbonates market in South Africa. Carbonates: Sweetened, non-alcoholic dr ...

Egypt Packaged Water (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 Summary Egypt Packaged Water (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Packaged Water market in Egypt. Packaged Water: All potable water, including wat ...

Egypt Flavored Water (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 Summary Egypt Flavored Water (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Flavored Water market in Egypt. Flavored Water: Packaged water that has been fla ...

Egypt Carbonates (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 Summary Egypt Carbonates (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Carbonates market in Egypt. Carbonates: Sweetened, non-alcoholic drinks containing carbo ...

South Africa Packaged Water (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 Summary South Africa Packaged Water (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Packaged Water market in South Africa. Packaged Water: All potable ...

South Africa Flavored Water (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 Summary South Africa Flavored Water (Soft drinks) Market Size, Growth and Forecast Analytics, 2023-2028 is a broad level market review of Flavored Water market in South Africa. Flavored Water: Packaged wa ...