Soft Drinks Market Research Reports & Industry Analysis

Retail volume sales of soft drinks continue to perform well in the Dominican Republic in 2025. The country’s favourable economic climate has positioned it as one of the strongest economies in the region. According to World Bank projections, economic growth was expected to reach around 4% in 2025, wi ...

In the Philippines, carbonates recorded rising retail volume sales in 2025, while retail value sales increased faster as brands balanced affordability with perceived value through tiered pricing, multipacks and selective innovation. Cola carbonates continued to account for the largest share of value ...

Soft drinks remain deeply embedded in Georgian consumption habits, while increasingly busy lifestyles, tourism, and a growing interest in healthier options are reinforcing demand. However, consumers remain strongly price sensitive, prompting widespread promotions and demand for affordable products. ...

Carbonates faced one of the most challenging years within soft drinks in 2025, as the introduction of the sugar tax added substantial upward pressure on retail prices, sharply reducing demand. The tax was applied uniformly across sweetened beverages, regardless of whether products contained sugar, r ...

Demand for carbonates in Lithuania has been impacted by a cold summer and intensified competition from energy drinks and functional bottled water. Traditional tonic water is also showing signs of waning demand. Consumers are increasingly turning to reduced-sugar and sugar-free variants, while regula ...

In 2025, carbonates in Kenya benefited from rising disposable incomes, urbanisation, innovation, and their popularity among younger consumers. To meet the growing demand for healthier options, the leading player, Coca-Cola East & Central Africa Division, has expanded its sugar-free portfolio across ...

Health and wellness soft drinks in Australia in 2024 were increasingly defined by two reinforcing forces: the deepening shift towards no sugar choices and the rapid expansion of functionality across everyday hydration and energy occasions. Reduced and zero sugar propositions extended well beyond car ...

In 2024, fortified/functional, no sugar, and natural claims emerged as key drivers shaping soft drinks in Belgium. Consumers increasingly sought beverages offering tangible health benefits, functional ingredients, and natural formulations, prompting innovation across RTD coffee, tea, juices, energy ...

Health and wellness claims, particularly low sugar and fortified/functional claims, are driving growth in soft drinks. No sugar variants are driving sales, reflecting rising consumer health consciousness and regulatory pressure. Fortified/functional claims, including sports drinks, energy drinks, RT ...

Retail volume sales of carbonates in Denmark are projected to decrease significantly over 2025. The category’s poor performance at the end of the review period is due partly to the decline in the demand for cola carbonates, regular and reduced sugar, driven by health and wellness concerns. There is ...

Global soft drinks growth is increasingly shaped by volatility rather than stability. Affordability pressure, shifting functional expectations, format experimentation and algorithm-driven demand are altering how brands innovate, price and scale. Success depends on flexibility, cultural relevance and ...

Health and wellness soft drinks in France faced a challenging operating environment in 2024, shaped by unfavourable weather conditions and continued pressure on household budgets. Poor weather during the first half of the year, particularly across the northern two thirds of the country, limited cons ...

Consumption of health and wellness soft drinks in Japan is led by RTD teas which are naturally low in sugar. Soft drinks with functional benefits supporting digestive health are making their mark, tapping into low levels of dietary fibre intake, and increasing consumer awareness of gut health. With ...

Overall, off-trade RTD volume sales of soft drinks in Denmark are projected to see a moderate decrease over 2025. In general, Danes cut down on their consumption of bulk soft drinks, although there were divergences in performance among categories. Regardless of challenging economic conditions, many ...

Concentrates in Denmark is projected to see a further drop in off-trade RTD volume sales over 2025. Despite relatively low unit prices, especially for the liquid format, the category continued to suffer from an unhealthy image at the end of the review period. These products are mainly purchased for ...

There has been a growing focus in the media on the harmful impact of consuming too much sugar and ultra-processed foods, which is influencing consumption behaviour within soft drinks. However, consumers are not just looking for soft drinks that are low sugar, they are also looking for fortified prod ...

Off-trade sales of soft drinks in France experienced significant value growth in 2025, with some volume increases, largely driven by warmer temperatures and heatwaves. This boosted thirst-quenching categories like sports drinks and energy drinks, which saw strong volume growth. However, local consum ...

Carbonates saw moderate growth in off-trade volume terms in 2025, fuelled by record-breaking hot weather and Ramadan. Rising health concerns put pressure on sales, although these concerns did benefit sales of reduced sugar carbonates. Distribution is gradually expanding into modern grocery retailers ...

Concentrates saw steady growth in retail volume terms in 2025. These products benefit from their affordable positioning, with some consumers seeing them as a healthy option. Economic pressures have also pushed some consumers and foodservice operators to switch from juice to concentrates. New product ...

Latvia’s soft drinks industry is facing multiple challenges. Cold summer weather has impacted demand across both retail and foodservice channels, while juice sales remain constrained by global supply challenges. Added-value categories - especially energy drinks – are gaining momentum, supported by i ...

Demand for carbonates in Latvia has been impacted by cold summer weather and competition from newer added-value beverage options, such as energy drinks. Reduced sugar cola carbonates remains the most resilient category, as shifting health priorities continue to influence consumer choices. Upcoming e ...

Carbonates in France experienced a third consecutive year of off-trade volume decline in 2025, largely driven by regular cola options. This downturn was intensified by a new, harsher “soda tax” that significantly impacted high sugar variants, despite manufacturers' ongoing sugar reduction efforts. C ...

Companies in this industry manufacture soft drinks and artificially carbonated beverages. Major companies include US-based global giants Coca-Cola, Keurig Dr Pepper, and PepsiCo, as well as Britvic (UK), Red Bull (Austria), and Suntory (Japan). COMPETITIVE LANDSCAPE Demand for soft drinks is driven ...

Soft drinks is expected to register moderate volume growth, though consumers remain price sensitive, as inflation lingers. There is a shift towards healthier soft drinks, such as bottled water, and also energy drinks, which are perceived as healthy, in spite of high sugar and caffeine content. Eurom ...

Sales of soft drinks in Algeria saw steady growth in off-trade volume terms in 2025, fuelled by urbanisation, a youthful population and the country’s hot climate. Economic pressures and rising health concerns remained an obstacle to growth, but the increasingly busy on-the-go lifestyles of locals he ...