Soft Drinks Market Research Reports & Industry Analysis

Companies in this industry manufacture soft drinks and artificially carbonated beverages. Major companies include US-based global giants Coca-Cola, Keurig Dr Pepper, and PepsiCo, as well as Britvic (UK), Red Bull (Austria), and Suntory (Japan). COMPETITIVE LANDSCAPE Demand for soft drinks is driven ...

In 2025, Cedevita and Toco Loco exemplified how technological innovation, playful design, and digital marketing are reshaping the concentrates market in Croatia. These developments helped drive a modest but steady increase in retail volume sales in 2025, confirming that even mature beverage categori ...

Soft drinks is recording moderate retail volume growth in Bosnia and Herzegovina in 2025, supported by stable consumer demand despite lingering inflation and ongoing price increases that have significantly shaken consumer confidence. The on-trade recovery is now complete, with sales surpassing pre-p ...

Carbonates is experiencing minimal volume growth in 2025 due to concerns over sugar content. Consumers are moving away from regular carbonates toward reduced sugar variants and alternative beverages. The health and wellness will continue to discourage consumers from purchasing regular carbonates ove ...

Retail volume sales of soft drinks in Tunisia increased in 2025, driven largely by the strong performance of the bottled water category, which supported overall volume growth. However, the economic crisis, inflation, and significant price increases led to declining demand across several categories, ...

Retail volume sales of soft drinks in Croatia increased in 2025, marking another year of steady category expansion. Growth was supported by rising demand across several key categories, most notably bottled water, carbonates, juice, energy drinks, sports drinks, and RTD tea. The strongest contributor ...

In 2025, hot weather, tourism and product renewal outweighed the lingering effects of high prices and shifting preferences toward bottled and functional waters. The result was a modest but clear increase in volume sales for carbonates in the year, and a more dynamic category environment heading into ...

Consumer preferences within concentrates are shifting, with attention increasingly focused on powder concentrates, while liquid formats are gradually losing appeal. Powder concentrates are outperforming their liquid counterparts, maintaining their popularity among local consumers due to their percei ...

Carbonates faced a challenging environment in Tunisia in 2025. Retail volumes declined due to rising prices, health-conscious consumer trends, and the boycott of Coca-Cola brands following the Palestinian-Israeli conflict. Non-cola carbonates, driven by new flavours and product launches, emerged as ...

Carbonates in Bolivia remains resilient, supported by the popularity of returnable bottles and small, on-the-go PET formats. Prolonged heat waves are driving strong demand for lemonade/lime, with brands like Sprite and 7UP becoming more visible in retailers’ chilled cabinets. However, affordability ...

Retail volume sales of soft drinks rose at a moderate rate in 2025. Demand for soft drinks is closely tied to affordability, as soaring inflation and currency depreciation continue to strain household disposable income and raise manufacturing costs. These economic pressures have driven consumers tow ...

The shift toward alternative drinks, including juice and carbonates, continued to impact powder concentrates in Tunisia in 2025. However, liquid concentrates benefited from demand in bars, cafes, and hotels for cocktails and flavoured beverages. Euromonitor International's Concentrates in Tunisia re ...

The front of pack labelling law in Argentina has increased transparency around sugar, sodium, and fat content, driving strong consumer demand for low sugar and no sugar soft drinks. In 2024, leading beverage companies, including Coca-Cola, PepsiCo, and Mondelez, responded with reformulations, low an ...

Demand for carbonates in Estonia has been impacted affected by rising VAT, elevated retail prices, and a cold summer. In addition, health and wellness trends are shifting consumers towards water and low-sugar alternatives. Coca-Cola HBC Eesti AS remains the category leader, supported by strong brand ...

Demand for soft drinks in Estonia has been affected by a cold summer and cautious consumer spending, amid continuing economic uncertainty. Shifts towards low-sugar and added-value beverages, including energy and functional drinks, are reshaping consumption preferences. Private label offerings remain ...

Concentrates in Estonia continues to face pressure from RTD beverages, which are more aligned with consumer preferences. Liquid formats remain dominant due to their perceived higher quality, while powder formats remain niche. Okla Eesti AS, with its Kannujook brand, remains the dominant player, alth ...

The 2026 Soda & Soft Drink Production Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100 data sets covering 2016-2029. This 63-page Kentley Insights report is packed with insightful data sets and forecasts to give you a ...

The 2026 Soft Drink & Ice Production Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100 data sets covering 2016-2029. This 63-page Kentley Insights report is packed with insightful data sets and forecasts to give you a ...

Rising health concerns helped to drive strong growth across many areas of health and wellness soft drinks in 2024. On one hand, there was a shift toward no/low sugar soft drinks as consumers looked to reduce their sugar intake in response to rising obesity levels. On the other hand, there was also a ...

The concentrates category in Peru entered 2025 with a structural decline, driven primarily by changing consumption habits and the growing appeal of competing soft drink categories that better align with current health, convenience, and lifestyle trends. Consumers are increasingly shifting toward bev ...

Sales of carbonates are seeing a positive performance in Finland in 2025, with both off-trade volume and value seeing low growth. This indicates steady baseline demand, with consumers paying additional interest in variants which offer exciting flavours and/or offer lower sugar content. Euromonitor I ...

Growth in off-trade RTD volume sales of concentrates in Israel in 2025 was modest but marginally improved from 2024. With still-elevated inflationary pressures continuing to drive up unit prices across the local soft drinks market and erode purchasing power, the category’s value-for-money propositio ...

Growth in retail volume sales of carbonates in Israel in 2025 was up substantially on 2024. The improvement was primarily attributable to a more stable inflationary environment, which tempered price hikes and slowed the erosion of purchasing power. Similarly, with rising wages and the resilient perf ...

In 2025, the carbonates category in Peru operated within a landscape defined by affordability pressures, regulatory scrutiny, and an evolving consumer search for healthier alternatives. Although the year began on a weaker footing compared to the strong comparative base of 2024, consumer demand progr ...

Off-trade RTD volume sales of soft drinks are seeing small growth in Finland in 2025, with volume growth up compared to the previous year. Meanwhile, value sales are also maintaining positive growth, supported by high unit prices overall. The main challenge faced by soft drinks is that some categori ...