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Dentists

Published Mar 30, 2026
SKU # FRRS21052237

Description

Companies in this industry provide general and specialized dentistry services. Major companies include US-based Heartland Dental, Smile Brands and its affiliated service marks, Bright Now! Dental, Castle Dental, and Monarch Dental; and Western Dental. International companies include Abano Healthcare (New Zealand), Bupa Dental Care (UK), and OdontoPrev (Brazil).

The US Bureau of Labor Statistics (BLS) reported about 150,000 dentists working in the industry during 2024. Spending on dental services varies from country to country. In the US, dental spending reached $4 billion in 2023, according to the American Dental Association (ADA)'s Health Policy Institute.

About 140,000 dentists' offices operate in the US, generating annual revenue of more than $125 billion.

COMPETITIVE LANDSCAPE

Demand for dental services is driven largely by population growth, especially among children ages 5 to 19, who may require prophylactic and orthodontic work, and adults over 55, who may need more specialized dental work. Profitability depends on efficient operations. Large practices have advantages in marketing, purchasing, and being able to offer a wider range of services. Small practices can compete successfully by providing superior service or by focusing on an underserved region. The US industry is highly fragmented: the 50 largest practices generate about 5% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Dental non-surgical intervention services account for about 50% of the industry revenue. It is followed by dental visits and consultations for about 35%. Other services include restorative dental services, dental consultation and diagnostic services, and preventative dental services. Dentist offices also provide dental surgical intervention services and orthodontics.

According to American Dental Association (ADA), more than 1 in 10 dentists (about 16%) were affiliated with a dental services organization (DSO). Most dentists' offices include dental hygienists, chairside assistants, and office staff (receptionists, office managers, financial coordinators). Insurance paperwork, bill collection, scheduling, and restocking supplies are the main concerns of the office staff. Some dental practices join purchasing organizations or franchise groups to simplify procurement and other administrative functions. Typical equipment includes x-ray machines; chair-mounted systems such as drills, suction devices, and sprayers; and computer imaging systems.

During routine cleanings or diagnostic exams, cleanings and x-rays are done by dental hygienists with the dentist reviewing the hygienists' work. In some states, hygienists' roles are expanding to include procedures previously reserved for dentists, allowing dentists to conduct complex procedures and consult with patients on their oral health.

Table of Contents

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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