The U.S. sesame oil market is on a steady growth trajectory, driven by consumers’ rising focus on health and wellness, increasing culinary exploration, and a broader shift toward natural and organic food products. Sesame oil, prized for its distinctive flavor and numerous health benefits, continues to gain popularity not only in traditional ethnic cooking but also in mainstream American kitchens.
New projections indicate that the U.S. sesame oil market will reach US$181.5 million by 2025 and expand further to US$276.89 million by 2032, progressing at a compound annual growth rate (CAGR) of 6.22% from 2024 to 2032. As demand increases across multiple industries, sesame oil is emerging as a versatile and essential product.
Market Insights
Sesame oil is derived from sesame seeds and comes in several forms, including cold-pressed, toasted, and blended varieties. It is widely recognized for its rich, nutty flavor and high smoke point, making it ideal for frying, sautéing, and salad dressings. Aside from its culinary appeal, sesame oil is valued for its antioxidant, anti-inflammatory, and skin-moisturizing properties, leading to a surge in non-food applications such as skincare and personal care products.
With consumers showing growing interest in clean-label, minimally processed, and health-supportive ingredients, sesame oil is being incorporated into a broader range of products and recipes. The market has evolved from being largely ethnic-cuisine-based to a mainstream segment of the edible oils category in the U.S.
Key Market Drivers
Health-Focused Consumer Behavior
Health-conscious individuals are opting for cooking oils that offer more than just flavor. Sesame oil, rich in antioxidants like sesamin and sesamol, along with healthy unsaturated fats and essential minerals, is considered a heart-friendly and anti-inflammatory oil. Its nutritional properties are helping it stand out in a saturated market of edible oils.
Growing Popularity of Ethnic Cuisines
The influence of Asian, Middle Eastern, and African culinary styles in American cooking continues to grow. Sesame oil is a core ingredient in many traditional recipes and has become a staple in home kitchens seeking authentic flavor. This shift is expanding the oil’s reach beyond niche markets to mainstream cooking applications.
Demand for Organic and Clean-Label Products
There is a notable rise in the demand for organic, cold-pressed, and non-GMO sesame oils. As consumers become more informed about food sourcing and processing, they increasingly favor natural oils that are free from additives and preservatives. This trend has opened doors for premium sesame oil offerings in the U.S. market.
Business Opportunity
Manufacturers are seizing opportunities by expanding product lines to include organic, flavored, and functional sesame oil variants. The oil’s growing use in cosmetic and personal care products—thanks to its moisturizing, soothing, and anti-aging properties—is creating a lucrative non-food segment.
Retailers and e-commerce platforms are playing an integral role in increasing sesame oil’s visibility. Collaborations with food manufacturers, wellness brands, and beauty companies are also helping broaden its application and appeal. The market is expected to continue evolving as new product innovations and health-focused marketing strategies emerge.
Regional Analysis
Northeast U.S.
In this region, high consumer awareness about healthy eating and global cuisine trends is propelling demand. Health-conscious shoppers prefer clean-label products, and the inclusion of sesame oil in both cooking and wellness routines is growing rapidly.
South U.S.
Here, the sesame oil market is fueled by traditional cooking practices and increasing interest in healthier food options. The oil’s versatility and distinctive flavor make it a popular choice for marinades, stir-fries, and dips, supporting regional growth.
Competitive Analysis
The U.S. sesame oil industry comprises a diverse mix of global suppliers, regional producers, and specialty importers. Companies are focusing on improving product quality, embracing sustainable sourcing practices, and meeting consumer expectations for ethical production.
Recent developments in the industry include:
• January 2023: SEIAW KASEI introduced new plant-derived skincare ingredients upcycled from sesame, certified by COSMOS and NATRUE, appealing to the clean beauty segment.
• January 2022: Suntory expanded its health product portfolio with DHA & EPA + Sesamin and Sesamin EX, reinforcing sesame-based wellness innovation.
• May 2022: Momofuku launched a cold-pressed toasted sesame oil, crafted for culinary enthusiasts who value flavor integrity and premium ingredients.
Market Segmentation
By Nature
• Conventional
• Organic
By Source
• White Sesame Oil
• Black Sesame Oil
• Brown Sesame Oil
By Type
• White
• Black
• Brown
By End User
• Food Industry
• Pharmaceutical Industry
• Cosmetics & Personal Care Industry
By Sales Channel
• B2B
• B2C
• Supermarkets
By Region
• Northeast U.S.
• Midwest U.S.
• South U.S.
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