U.S. Hummus Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Country: (U.S.)

The U.S. hummus market is poised for substantial growth, fueled by a surge in consumer preference for plant-based, health-conscious, and globally inspired foods. According to industry projections, the market is expected to rise from US$ 1,089.4 million in 2025 to US$ 1,867.3 million by 2032, expanding at a CAGR of 8.0% during the forecast period. Hummus, once a niche Mediterranean dip, has now become a staple in American households, particularly among millennials and wellness-focused consumers.

Market Insights

Hummus continues to gain traction across the United States, thanks to its clean-label composition, plant-based protein content, and versatility in everyday meals and snacks. As consumers grow more conscious about nutritional content and sustainability, hummus serves as a nutritious and flavorful alternative to processed dips and spreads.

Brands like Sabra and Tribe are leading the trend by introducing a wide array of flavors ranging from traditional garlic and roasted red pepper to inventive varieties like cocoa and sweet dessert-style hummus. New product launches that incorporate bold spices and toppings have further enhanced consumer interest in this versatile category.

Growth Drivers

Health trends are significantly influencing consumer behavior, with more people seeking snacks that are high in protein, free from artificial additives, and made from wholesome ingredients. Hummus meets these criteria and is increasingly favored by fitness enthusiasts, vegans, vegetarians, and individuals following gluten-free or allergen-conscious diets.

The growth in Mediterranean and ethnic cuisine preferences has also been pivotal. The expansion of food trucks, ethnic restaurants, and ready-to-eat meal kits featuring hummus is introducing it to a broader demographic and enhancing its appeal as a convenient, nutrient-rich food.

Business Opportunities

The market presents vast opportunities for innovation in packaging, flavor profiles, and functionality. Single-serve and portion-controlled packs are becoming popular as consumers look for convenient, on-the-go snack options. These packaging formats cater to the modern lifestyle and are particularly favored by health-focused millennials and busy professionals.

Functional hummus options enriched with superfoods and nutrient-dense ingredients like turmeric, kale, or beets are also gaining ground. These variants are not just snacks—they are wellness products designed to support immunity, digestion, and overall health. Clean-label, transparent ingredient sourcing is further enhancing consumer trust and loyalty.

Regional Outlook

Hummus consumption is growing across all U.S. regions, with particularly strong uptake in the West and Northeast due to higher awareness of plant-based diets and access to premium food products. Meanwhile, emerging markets in the Midwest and South are displaying increasing demand as awareness of healthful eating spreads and retail availability improves.

Each region offers distinct opportunities, and brands are expanding their distribution networks—both online and offline—to tap into these areas effectively. E-commerce and online grocery delivery services are also playing a crucial role in increasing product accessibility across remote and urban zones.

Key Companies

The competitive Analysis of the U.S. hummus market includes a mix of legacy players and emerging brands. Leading companies such as Nestlé S.A., Strauss Group, Lakeview Farms, LLC, Cedar’s Mediterranean Foods, Inc., Hope Foods, LLC, and Lantana Foods are investing in product innovation, flavor diversity, and sustainable sourcing practices to stand out.

While multinational firms leverage their scale and distribution capabilities, smaller players are capturing attention with bold flavors, organic certifications, and creative marketing strategies. As demand increases, competition is set to intensify, encouraging constant evolution in product offerings and brand positioning.

Recent Developments
• In April 2024, Little Sesame Inc., based in Washington, raised US$ 3 million to scale its operations. The brand focuses on fresh, organic chickpea-based hummus and is supported by investors like Whole Foods.
• In October 2023, Sabra Dipping Company rolled out new flavors including Mediterranean Roasted Garlic and Spicy Harissa through Target and Amazon Fresh.
• In June 2023, Hope Foods unveiled fresh packaging for its organic hummus and plant-based dips to highlight vibrant flavor profiles and its Plastic Neutral certification.

Challenges in the Market

Despite its strong position, hummus faces rising competition from other plant-based spreads and dips such as guacamole, black bean dip, almond spreads, and cashew-based alternatives. These products cater to diverse dietary needs and often provide unique textures and flavors that appeal to adventurous or health-conscious consumers.

To stay competitive, hummus manufacturers must continue to innovate, not only in terms of ingredients and packaging but also in how they communicate value—particularly around nutrition, sustainability, and functional benefits.

Future Outlook

From 2025 to 2032, the U.S. hummus market is expected to maintain strong momentum as the plant-based food trend becomes more mainstream. Consumer demand for high-protein, sustainable, and flavorful snacks is showing no signs of slowing, and hummus is well-positioned to meet this demand.

E-commerce growth, increased consumer education, clean-label formulations, and interest in international cuisine will be key factors shaping the future of this market. Brands that align with these trends while prioritizing innovation and quality will continue to gain market share.

U.S. Hummus Market Segmentation

By Type:
• Classic
• White Bean
• Olive
• Garlic
• Others

By Nature:
• Organic
• Conventional

By Sales Channel:
• Hypermarkets/Supermarkets
• Grocery Stores
• Convenience Stores
• Online Retail
• Others

By Zone:
• West U.S.
• Midwest U.S.
• Southwest U.S.
• Southeast U.S.
• Northeast U.S.

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