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Vegetables in the US

Publisher Euromonitor International
Published Dec 19, 2025
Length 23 Pages
SKU # EP20676958

Description

In 2025, vegetables in the US experienced modest retail volume sales growth; slower than in 2024, which marked the review period’s rebound from declining demand in the off-trade channel. Current value sales outpaced volume gains across vegetables in the retail channel. This divergence reflected widespread price increases throughout 2025 as growers passed on higher production costs emanating from labour, inputs and weather-related disruptions. Meanwhile, foodservice volume sales continued to see...

Euromonitor International's Vegetables in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2020-2024, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2029 illustrate how the market is set to change.


Product coverage: Cauliflowers and broccoli, Maize, Onion, Other Vegetables, Tomatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Vegetables in the US
Euromonitor International
December 2025
List Of Contents And Tables
VEGETABLES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Price increases push value over volume sales growth
INDUSTRY PERFORMANCE
Onions drive total volume growth as essential cooking ingredients
Menu prominence drives vegetables' positive foodservice performance
Climate conditions impact production and consumption habits
WHAT’S NEXT?
Regulatory uncertainty threatens category stability
Clean-eating emphasis to benefit fresh vegetables at the expense of processed alternatives
Convenience demand adds nuance to consumption choices
Summary 1 Major Processors of Vegetables 2025
CATEGORY DATA
Table 1 Total Sales of Vegetables by Category: Total Volume 2020-2025
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Vegetables by Category: Volume 2020-2025
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Vegetables by Category: Value 2020-2025
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Vegetables by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Vegetables by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Vegetables by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FRESH FOOD IN THE US
EXECUTIVE SUMMARY
Positive total volume sales growth amidst persistent challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Pulses gain momentum as economical, health-orientated options
Climate change creates production challenges
Weather conditions inform production and price volatility
WHAT’S NEXT?
Climate and trade dynamics to heavily inform supply
Health and demographic considerations
Convenience pressures to challenge fresh food’s growth potential
CHANNELS
Consumers find a balance between home cooking and foodservice visits
Channel dynamics vary the performances of fresh food categories
Cultural cuisines show resilience in foodservice
MARKET DATA
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 2 Research Sources

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