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Vacuum Cleaners in Japan

Publisher Euromonitor International
Published Jan 21, 2026
Length 24 Pages
SKU # EP20807568

Description

Vacuum cleaners experienced a decline in retail volume and value in 2025. Volume sales fell 3% to 6.3 million units, while value dropped by 2% in current terms to reach JPY209 billion. Despite this downturn, the landscape remains competitive, driven by the continuous refinement of products from major brands like Hitachi and Panasonic and emerging brands such as Shark. The forecast growth in value terms, with retail sales expected to increase at a current value CAGR of 1% to JPY217 billion by 203...

Euromonitor International's Vacuum Cleaners in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Vacuum Cleaners in Japan
Euromonitor International
January 2026
List Of Contents And Tables
VACUUM CLEANERS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Competition intensifies against backdrop of sales decline
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Japanese brands slow Dyson's momentum with refined products
CHART 2 Panasonic launches stick vacuum cleaner with micro mist
Standard vacuum cleaners remains dominant despite decline
Technological refinement drives competition and market trends
CHART 3 Shark launches Evopower System Std+
WHAT’S NEXT?
Japanese brands set to refine products further to drive future sales
Sustainability and innovation shape trends for forecast period
COMPETITIVE LANDSCAPE
Hitachi and Panasonic maintain lead with refined products
CHART 4 Analyst Insight
Emerging players and mergers reshape the market
CHANNELS
Specialist retailers and e-commerce drive sales
PRODUCTS
Panasonic and Ecovacs drive innovation with advanced features
CHART 5 New product by Ecovacs equipped with a roller mop
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Yamada Denki launches a washer dryer under JPY110,000, following Nitori.
CHART 8 Sharp launches its first air circulator
CHART 9 Analyst Insight
CHART 10 Growth Decomposition of Consumer Appliances 2024-2029
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
CONSUMER APPLIANCES IN JAPAN
EXECUTIVE SUMMARY
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
WHAT’S NEXT?
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
COMPETITIVE LANDSCAPE
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
CHANNELS
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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