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Vacuum Cleaners in Brazil

Publisher Euromonitor International
Published Dec 15, 2025
Length 25 Pages
SKU # EP20677044

Description

Vacuum cleaners in Brazil demonstrated resilience in 2025, with growth in both volume and value terms, driven by the positive performance of stick and robotic vacuum cleaners. Despite a negative consumer confidence index, sales grew, supported by a steady increase in the median disposable income per household. The rising urban population in Brazil also continued to support demand for vacuum cleaners. Companies are adapting their product lines to cater to diverse consumer segments, from budget-fr...

Euromonitor International's Vacuum Cleaners in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Vacuum Cleaners in Brazil
Euromonitor International
December 2025
List Of Contents And Tables
VACUUM CLEANERS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growth in vacuum cleaners is driven by stick and robotic models, and urban growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Vacuum cleaners grows, due to rising disposable incomes, premiumisation, and urbanisation
Standard vacuum cleaners remains dominant despite growth for robotic vacuum cleaners
CHART 2 Traditional Cylinder Vacuum Cleaners Maintain Popularity Due to Price Convenience
Segmented consumer focus drives growth
CHART 3 Dyson Bets on Higher-End Consumers to Increase Local Brand Awareness
WHAT’S NEXT?
Growth set to continue as disposable incomes rise and urbanisation is ongoing
CHART 4 Analyst Insight
Standard vacuum cleaners will remain dominant despite growth for robotic vacuum cleaners
CHART 5 Electrolux Bets on Stick Vacuum Cleaners to Retain Consumers
Price competition and consumer uncertainty expected to drive trends
COMPETITIVE LANDSCAPE
Britânia and Electrolux lead with diverse product offerings
Stability in 2025, but opportunities remain, and the competition will become fiercer
CHANNELS
Offline retailers dominate vacuum cleaners in Brazil
Retail e-commerce has significant penetration in vacuum cleaners, demanding adaptation
PRODUCTS
Electrolux drives innovation with diverse product offerings
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Air Conditioners Sees Dynamism Due to Local Manufacturing, and as the Urban Population Rises
CHART 9 Growth Decomposition of Consumer Appliances 2024-2029
CHART 10 More Products from Asia Enter Brazil, Driving a Response from Other Companies
CHART 11 Betting on the Mainstream Market, Mondial Sees Growth
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in Brazil 2025
CHART 14 Key Insights on Consumers in Brazil 2025
CHART 15 Consumer Landscape in Brazil 2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Discerning consumers and urbanisation drive continued expansion in consumer appliances
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Stable growth driven by brand competition and consumer awareness
Refrigeration appliances dominates major appliances, personal care appliances small appliances
Air conditioners sees dynamic growth, driven by urbanisation
WHAT’S NEXT?
Striking a balance between attracting consumers with lower prices and maintaining quality
LG and Electrolux will contribute to growth through local production
Dishwashers set to lead growth in major appliances due to low penetration
Health and wellness trend to drive growth in personal care appliances
COMPETITIVE LANDSCAPE
Midea and Britânia maintain their leading positions through strategic investments
Companies respond to the threat from the rising number of Asian brands
Strategic partnerships and localisation drive growth
CHANNELS
Offline retailers remain dominant despite retail e-commerce growth
E-commerce platforms drive sales in remote regions
PRODUCTS
Price-convenient innovations attract mainstream consumers and bigger families
Premiumisation through innovation exemplified by Samsung
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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