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Vacuum Cleaners in Australia

Publisher Euromonitor International
Published Dec 09, 2025
Length 25 Pages
SKU # EP20676805

Description

Vacuum cleaners in Australia experienced modest retail volume growth in 2025, while higher value growth was driven by the increasing demand for cordless stick and robotic vacuum cleaners. The category is expected to experience further increases over the forecast period, driven by the recovery in the real estate market and the construction sector. To succeed, brands should focus on innovation, particularly in smart and AI-powered features, and cordless designs, as well as effective marketing stra...

Euromonitor International's Vacuum Cleaners in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Robotic Vacuum Cleaners, Standard Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vacuum Cleaners market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Vacuum Cleaners in Australia
Euromonitor International
December 2025
List Of Contents And Tables
VACUUM CLEANERS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for cordless and robotic vacuum cleaners
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Demand for advanced vacuum formats sustains higher value growth
Need for convenience drives demand for robotic vacuum cleaners
Technological innovation drives premiumisation in vacuum cleaners
WHAT’S NEXT?
Consumers prioritise automation to enhance home cleaning efficiency
CHART 2 Analyst Insight
Customisation emerges as a key factor in product selection
Robotic vacuum cleaners set to outperform category driven by desire for smart features
COMPETITIVE LANDSCAPE
Top players retain dominance as challengers disrupt with smart innovations
Dyson maintains leadership due to brand equity
Roborock accelerates competition in robotic vacuum cleaners through innovation
CHANNELS
Specialist retailers retain channel leadership
E-commerce gains momentum in a hybrid landscape
PRODUCTS
Cordless power and AI integration redefine everyday cleaning
Segmented innovation targets pet owners and urban lifestyles
CHART 3 Roborock Targets Pet Owners With Saros 10R Robotic Vacuum Cleaner
Smart automation and self-maintenance lead the next wave
CHART 4 Roborock Launch Supports Shift Towards Smart and AI-Powered Devices
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 Analyst Insight
CHART 7 Growth Decomposition of Consumer Appliances 2024-2029
CHART 8 Miele Sets Efficiency Benchmark with 6-Star WELS Dishwasher in 2025
CHART 9 Panasonic NN-CD88QSQPQ Drives Trading Up in Compact, Multifunctional Microwaves
CHART 10 Roborock Launches Q10V+ in Australia With Self-Empty Dock and 10,000Pa Suction
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
CONSUMER APPLIANCES IN AUSTRALIA
EXECUTIVE SUMMARY
How innovation and energy efficiency shape Australian consumer appliance choices
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Australians seek value, innovation and energy-efficient appliances
Air treatment products continues to make gains, driven by health and wellness concerns
Refrigeration appliances drives growth through innovation
WHAT’S NEXT?
Australians will continue to prioritise innovative appliances offering long-term value
Refrigeration appliances and air treatment products to see further growth
Australians to become increasingly discerning in their purchasing decisions
COMPETITIVE LANDSCAPE
Leading brands sustain share through innovation
Strong performance by Dyson as it continues to focus on new launches
CHANNELS
Appliances and electronics specialists leads distribution through expertise
E-commerce gains influence in product discovery and price comparison
PRODUCTS
Miele and Panasonic drive innovation with eco-friendly designs
Roborock revolutionises cleaning with automation and convenience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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