
Turkey Home and Garden
Description
Home and Garden in Turkey
Home and garden in Turkey achieved significant value growth in 2023, attributed to macroeconomic factors in the country. However, inflation levels and interest rates remain high, thus helping to support value sales but also posing as a constraint to consumer spending power and investment momentum from players in the industry. This macroeconomic context casts a shadow across the category as a whole.
Euromonitor International's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
45 Pages
- Home and Garden in Turkey
- Euromonitor International
- June 2024
- List Of Contents And Tables
- HOME AND GARDEN IN TURKEY
- EXECUTIVE SUMMARY
- Home and garden in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home and garden?
- MARKET DATA
- Table 1 Sales of Home and Garden by Category: Value 2018-2023
- Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
- Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
- Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
- Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- GARDENING IN TURKEY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Fertiliser benefits from the increasing trend of home gardening
- Sustainable living practices lead to growth in gardening equipment
- Seeds benefit from consumers opting to grow their own produce
- PROSPECTS AND OPPORTUNITIES
- Rising urbanisation will support sales in pots and planters over the forecast period
- Horticulture will maintain positive growth, buoyed by Turkey’s advantageous climate
- Consumers will continue to value brick-and-mortar stores for gardening products
- CATEGORY DATA
- Table 10 Sales of Gardening by Category: Value 2018-2023
- Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
- Table 12 NBO Company Shares of Gardening: % Value 2019-2023
- Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
- Table 14 Distribution of Gardening by Format: % Value 2018-2023
- Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
- Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
- HOME FURNISHINGS IN TURKEY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Bath textiles benefit from Turkey’s manufacturing capabilities
- Beds of durable quality benefit from consumers opting for long-lasting products
- Sales in window covering supported by rising urbanisation trends
- PROSPECTS AND OPPORTUNITIES
- Remote working arrangements will continue to support sales of home office furniture
- Sustainability trends and energy-saving benefits support sales in LED lighting
- “Marriage season” remains a driver of sales in home furnishings
- CATEGORY DATA
- Table 17 Sales of Home Furnishings by Category: Value 2018-2023
- Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
- Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
- Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
- Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
- Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
- Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
- Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
- HOME IMPROVEMENT IN TURKEY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Home improvement continues to be supported by ongoing home renovation trends, such as seen in home paint
- Floor covering benefits from ongoing trend for home renovations
- Lacquer and varnish supported by consumers seeking to maintain the interiors of their homes
- PROSPECTS AND OPPORTUNITIES
- Sales in hand tools will continue to be supported by DIY trends
- Kitchen sinks set to maintain positive sales thanks to ongoing home renovation projects
- Mix of e-commerce and physical shopping expected, depending on the products purchased
- CATEGORY DATA
- Table 25 Sales of Home Improvement by Category: Value 2018-2023
- Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
- Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
- Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
- Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
- Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
- Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
- HOMEWARES IN TURKEY
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Brands which offer affordable and durable products attract consumer attention
- Inflationary pressures lead to a slight downturn in ovenware sales
- Dinnerware also sees slower sales due to non-essential nature of products
- PROSPECTS AND OPPORTUNITIES
- Cutlery will continue to benefit from home-cooking trends
- Demand for efficient storage solutions supports sales in food storage products
- Consumers will continue to value affordability and durability
- CATEGORY DATA
- Table 32 Sales of Homewares by Category: Value 2018-2023
- Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
- Table 34 Sales of Homewares by Material: % Value 2018-2023
- Table 35 NBO Company Shares of Homewares: % Value 2019-2023
- Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
- Table 37 Distribution of Homewares by Format: % Value 2018-2023
- Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
- Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028
Pricing
Currency Rates
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