
Travel in Taiwan
Description
Taiwan’s inbound tourism strategy is undergoing a strategic transformation in 2025, focusing on diversifying its visitor base and shifting from volume to value. High-potential Southeast Asian markets and long-haul source regions are being actively targeted, with promotional efforts centred on high-yield niche experiences, such as cultural heritage, eco-tourism, and gourmet travel. The goal is to boost visitor spending, increase market resilience, and enhance the overall quality of tourism.
Euromonitor International's Travel in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Travel in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
44 Pages
- Travel in Taiwan
- Euromonitor International
- October 2025
- List Of Contents And Tables
- TRAVEL IN TAIWAN
- EXECUTIVE SUMMARY
- Travel in 2025: The Big Picture
- Airlines: Key trends
- Hotels: Key trends
- Booking: Key trends
- What next for travel?
- MARKET DATA
- Table 1 Surface Travel Modes Sales: Value 2020-2025
- Table 2 Surface Travel Modes Online Sales: Value 2020-2025
- Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
- Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
- Table 5 In-Destination Spending: Value 2020-2025
- Table 6 Forecast In-Destination Spending: Value 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- TOURISM FLOWS IN TAIWAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Japan and South Korea are key drivers of growth for inbound arrivals in 2025
- Affordable outbound travel substitutes overnight domestic travel in Taiwan
- PROSPECTS AND OPPORTUNITIES
- Steady growth expected for inbound tourism through diversification and value-driven strategies
- Outbound tourism is set to continue its momentum across the forecast period
- CATEGORY DATA
- Table 7 Inbound Arrivals: Number of Trips 2020-2025
- Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
- Table 9 Inbound City Arrivals 2020-2025
- Table 10 Inbound Tourism Spending: Value 2020-2025
- Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
- Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
- Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
- Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
- Table 15 Domestic Spending: Value 2020-2025
- Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
- Table 17 Forecast Domestic Spending: Value 2025-2030
- Table 18 Outbound Departures: Number of Trips 2020-2025
- Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
- Table 20 Outbound Tourism Spending: Value 2020-2025
- Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
- Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
- Table 23 Forecast Outbound Spending: Value 2025-2030
- AIRLINES IN TAIWAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Network expansions and enhanced connectivity boosts retail value sales in 2025
- Players capture share through strategic network expansion and lifestyle positioning
- PROSPECTS AND OPPORTUNITIES
- Value sales are set to benefit from strong outbound demand and enhanced air connectivity
- Taiwan will ramp up its adoption of sustainable aviation fuel with a 5% target by 2030
- CATEGORY DATA
- Table 24 Airlines Sales: Value 2020-2025
- Table 25 Airlines Online Sales: Value 2020-2025
- Table 26 Airlines: Passengers Carried 2020-2025
- Table 27 Airlines NBO Company Shares: % Value 2020-2024
- Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
- Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
- Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
- Table 31 Forecast Airlines Sales: Value 2025-2030
- Table 32 Forecast Airlines Online Sales: Value 2025-2030
- LODGING (DESTINATION) IN TAIWAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Strong recovery for lodging (destination) is primarily fuelled by domestic tourism
- Companies enable pet travel and appeal to consumers through culinary experiences
- PROSPECTS AND OPPORTUNITIES
- Experiential tourism is expected to reshape lodging (destination) across the forecast period
- Industry efforts are set to tackle labour shortages through education and AI
- CATEGORY DATA
- Table 33 Lodging (Destination) Sales: Value 2020-2025
- Table 34 Lodging (Destination) Online Sales: Value 2020-2025
- Table 35 Hotels Sales: Value 2020-2025
- Table 36 Hotels Online Sales: Value 2020-2025
- Table 37 Other Lodging Sales: Value 2020-2025
- Table 38 Other Lodging Online Sales: Value 2020-2025
- Table 39 Lodging (Destination) Outlets: Units 2020-2025
- Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
- Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
- Table 42 Hotels NBO Company Shares: % Value 2020-2024
- Table 43 Hotel Brands by Key Performance Indicators 2025
- Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
- Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
- Table 46 Forecast Hotels Sales: Value 2025-2030
- Table 47 Forecast Hotels Online Sales: Value 2025-2030
- Table 48 Forecast Other Lodging Sales: Value 2025-2030
- Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
- Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
- BOOKING IN TAIWAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Flexible travel preferences and route expansion drive growth for bookings in Taiwan
- Lion Travel Service Co Ltd leads with strong market knowledge and quick adaptation to trends
- PROSPECTS AND OPPORTUNITIES
- Booking is set to expand as travellers favour quality and premium experiences
- Generative AI is expected to become a key part of future travel planning
- CATEGORY DATA
- Table 51 Booking Sales: Value 2020-2025
- Table 52 Business Travel Sales: Value 2020-2025
- Table 53 Leisure Travel Sales: Value 2020-2025
- Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
- Table 55 Forecast Booking Sales: Value 2025-2030
- Table 56 Forecast Business Travel Sales: Value 2025-2030
- Table 57 Forecast Leisure Travel Sales: Value 2025-2030
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