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Travel in Malaysia

Publisher Euromonitor International
Published Oct 08, 2025
Length 47 Pages
SKU # EP20476179

Description

Travel in Malaysia continues to develop and grow in 2025. The number of inbound arrivals to Malaysia is set for strong growth in terms of number of trips and retail current value sales, supported by the government’s robust subsidies and marketing initiatives, such as the Travel Promotion Matching Grant and Tourism Sector Support Grant, alongside the Visit Malaysia 2026 (VM2026) campaign. Outbound departures also continue to gain momentum, especially to neighbouring countries like Thailand and In...

Euromonitor International's Travel in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

47 Pages
Travel in Malaysia
Euromonitor International
October 2025
List Of Contents And Tables
TRAVEL IN MALAYSIA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2020-2025
Table 2 Surface Travel Modes Online Sales: Value 2020-2025
Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 5 In-Destination Spending: Value 2020-2025
Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
The government’s robust subsidies and marketing initiatives support strong growth in tourism flows
Accessibility, affordability and a focus on experiences drive strong growth in tourism flows
PROSPECTS AND OPPORTUNITIES
Strengthening ties with key regional countries and catering to domestic tourism are essential to fuel forecast period growth
Enhanced air and rail connectivity and diplomatic ties are set to propel outbound travel
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2020-2025
Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
Table 9 Inbound City Arrivals 2020-2025
Table 10 Inbound Tourism Spending: Value 2020-2025
Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
Table 15 Domestic Spending: Value 2020-2025
Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
Table 17 Forecast Domestic Spending: Value 2025-2030
Table 18 Outbound Departures: Number of Trips 2020-2025
Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
Table 20 Outbound Tourism Spending: Value 2020-2025
Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Route expansion, airport revitalisation and ancillary revenue streams contribute to fast growth in retail value sales
Low cost carriers lead as Malaysians trade down to increase trip frequency
PROSPECTS AND OPPORTUNITIES
Infrastructure upgrades and strong regional ties set to propel development and growth opportunities
Ramping up frequencies on core routes and route expansion, fleet modernisation and online strategies are key ways to gain a competitive edge
CATEGORY DATA
Table 49 Airlines Sales: Value 2020-2025
Table 50 Airlines Online Sales: Value 2020-2025
Table 51 Airlines: Passengers Carried 2020-2025
Table 52 Airlines NBO Company Shares: % Value 2020-2024
Table 53 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
Table 54 Low Cost Carriers Brands by Key Performance Indicators 2025
Table 55 Full Service Carriers Brands by Key Performance Indicators 2025
Table 56 Forecast Airlines Sales: Value 2025-2030
Table 57 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Airbnb gains traction, budget accommodation remains popular, while the expansion of upscale and luxury hotels continues unabated
Sustainability, expansion and innovation are integral to share gain strategies in lodging in Malaysia
PROSPECTS AND OPPORTUNITIES
Investment in digital transformation and sustainability offer key ways to stay ahead of the field in lodging
Alternative and affordable lodging types are expected to put pressure on hotels
CATEGORY DATA
Table 24 Lodging (Destination) Sales: Value 2020-2025
Table 25 Lodging (Destination) Online Sales: Value 2020-2025
Table 26 Hotels Sales: Value 2020-2025
Table 27 Hotels Online Sales: Value 2020-2025
Table 28 Other Lodging Sales: Value 2020-2025
Table 29 Other Lodging Online Sales: Value 2020-2025
Table 30 Lodging (Destination) Outlets: Units 2020-2025
Table 31 Lodging (Destination) Rooms: Number of Rooms 2020-2025
Table 32 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
Table 33 Hotels NBO Company Shares: % Value 2020-2024
Table 34 Hotel Brands by Key Performance Indicators 2025
Table 35 Forecast Lodging (Destination) Sales: Value 2025-2030
Table 36 Forecast Lodging (Destination) Online Sales: Value 2025-2030
Table 37 Forecast Hotels Sales: Value 2025-2030
Table 38 Forecast Hotels Online Sales: Value 2025-2030
Table 39 Forecast Other Lodging Sales: Value 2025-2030
Table 40 Forecast Other Lodging Online Sales: Value 2025-2030
Table 41 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shift towards digital platforms reflects the normalisation of digitalisation
Strategic partnerships and collaborations are key ways to consolidate position and expand reach
PROSPECTS AND OPPORTUNITIES
AI, data-driven marketing and digital innovation to gain momentum in booking in Malaysia
Sustainable and wellness tourism and bleisure to add dynamism to the offer
CATEGORY DATA
Table 42 Booking Sales: Value 2020-2025
Table 43 Business Travel Sales: Value 2020-2025
Table 44 Leisure Travel Sales: Value 2020-2025
Table 45 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 46 Forecast Booking Sales: Value 2025-2030
Table 47 Forecast Business Travel Sales: Value 2025-2030
Table 48 Forecast Leisure Travel Sales: Value 2025-2030

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