Report cover image

Travel in Italy

Published Sep 26, 2025
Length 41 Pages
SKU # EP20439505

Description

In 2025, travel in Italy performed well, with an increase in both the number of tourists and value sales. The country continued to be one of the main destinations worldwide for inbound arrivals, due to its rich offerings in culture, history, art, nature from mountain to sea, food and wine specialities, and the renowned feeling of ""dolce vita"" that a holiday in Italy is perceived as providing. However, rising tourism, particularly during the high season months from May to September, has brought t...

Euromonitor International's Travel in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

41 Pages
Travel in Italy
Euromonitor International
September 2025
List Of Contents And Tables
TRAVEL IN ITALY
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2020-2025
Table 2 Surface Travel Modes Online Sales: Value 2020-2025
Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 5 In-Destination Spending: Value 2020-2025
Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Good inbound growth and strategies to address overtourism
Innovative products to drive tourism flows
PROSPECTS AND OPPORTUNITIES
Positive future for tourism flows, with Chinese market set to thrive
Solid growth for outbound and domestic travel but challenges remain
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2020-2025
Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
Table 9 Inbound City Arrivals 2020-2025
Table 10 Inbound Tourism Spending: Value 2020-2025
Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
Table 15 Domestic Spending: Value 2020-2025
Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
Table 17 Forecast Domestic Spending: Value 2025-2030
Table 18 Outbound Departures: Number of Trips 2020-2025
Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
Table 20 Outbound Tourism Spending: Value 2020-2025
Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Innovation to address competition among airlines
Despite leadership of Italian full service carrier, low cost airlines retain strength
PROSPECTS AND OPPORTUNITIES
Positive future for airlines driven by both domestic and international travel
How to compete in the future
CATEGORY DATA
Table 24 Airlines Sales: Value 2020-2025
Table 25 Airlines Online Sales: Value 2020-2025
Table 26 Airlines: Passengers Carried 2020-2025
Table 27 Airlines NBO Company Shares: % Value 2020-2024
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
Table 31 Forecast Airlines Sales: Value 2025-2030
Table 32 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive trend for lodging, driven by both domestic tourism and inbound arrivals
Rising preference for short-term rentals benefits leader Airbnb
PROSPECTS AND OPPORTUNITIES
Positive forecast for lodging in Italy in line with overall outlook for travel industry
The importance of wellbeing, especially for luxury accommodation
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2020-2025
Table 34 Lodging (Destination) Online Sales: Value 2020-2025
Table 35 Hotels Sales: Value 2020-2025
Table 36 Hotels Online Sales: Value 2020-2025
Table 37 Other Lodging Sales: Value 2020-2025
Table 38 Other Lodging Online Sales: Value 2020-2025
Table 39 Lodging (Destination) Outlets: Units 2020-2025
Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
Table 42 Hotels NBO Company Shares: % Value 2020-2024
Table 43 Hotel Brands by Key Performance Indicators 2025
Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
Table 46 Forecast Hotels Sales: Value 2025-2030
Table 47 Forecast Hotels Online Sales: Value 2025-2030
Table 48 Forecast Other Lodging Sales: Value 2025-2030
Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Solid growth for booking in Italy, with travel intermediaries gaining further ground
The rise of sports tourism in Italy
PROSPECTS AND OPPORTUNITIES
Positive future for booking in Italy, with providers looking to attract wealthier segment
Growing popularity of group travel in Italy
CATEGORY DATA
Table 51 Booking Sales: Value 2020-2025
Table 52 Business Travel Sales: Value 2020-2025
Table 53 Leisure Travel Sales: Value 2020-2025
Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 55 Forecast Booking Sales: Value 2025-2030
Table 56 Forecast Business Travel Sales: Value 2025-2030
Table 57 Forecast Leisure Travel Sales: Value 2025-2030

Search Inside Report

How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.