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Travel in France

Published Sep 25, 2025
Length 48 Pages
SKU # EP20439513

Description

In 2025, retail value sales of travel in France outperformed those of 2024. The Olympic and Paralympic Games had a mixed impact due to concerns over overcrowding, which led many inbound tourists to opt for other regions within France or to travel abroad instead, but a rebound to stronger growth was seen in 2025, attributed to the trickle-down effects of the event. The start of 2025 showed promise, with increased arrivals and bookings for the summer of that year.

Euromonitor International's Travel in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

48 Pages
Travel in France
Euromonitor International
September 2025
List Of Contents And Tables
TRAVEL IN FRANCE
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2020-2025
Table 2 Surface Travel Modes Online Sales: Value 2020-2025
Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 5 In-Destination Spending: Value 2020-2025
Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN FRANCE
KEY DATA FINDINGS
2025 DEVELOPMENTS
After the ambivalent effects of the Olympic Games in Paris in 2024, uncertainties prevent dynamic growth in 2025
French consumers are reluctant to spend more abroad
PROSPECTS AND OPPORTUNITIES
Potential for limited Olympic Games trickle-down effects, but Destination France 2030 aims to drive continued development
French consumers will still be attracted by outbound tourism, but remain cautious in terms of expenditure
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2020-2025
Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
Table 9 Inbound City Arrivals 2020-2025
Table 10 Inbound Tourism Spending: Value 2020-2025
Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
Table 15 Domestic Spending: Value 2020-2025
Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
Table 17 Forecast Domestic Spending: Value 2025-2030
Table 18 Outbound Departures: Number of Trips 2020-2025
Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
Table 20 Outbound Tourism Spending: Value 2020-2025
Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN FRANCE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Better fate in 2025 than in 2024, but ongoing concern about failure to return to pre-pandemic passenger numbers
Promising recovery for Air France/KLM, and ongoing dynamism for Arabic airlines, but not a positive scenario for US airlines
PROSPECTS AND OPPORTUNITIES
French carriers to be increasingly jeopardised by new taxes and global uncertainties
Gen AI to have an increasing presence in all aspects of airlines in France
CATEGORY DATA
Table 24 Airlines Sales: Value 2020-2025
Table 25 Airlines Online Sales: Value 2020-2025
Table 26 Airlines: Passengers Carried 2020-2025
Table 27 Airlines NBO Company Shares: % Value 2020-2024
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
Table 31 Forecast Airlines Sales: Value 2025-2030
Table 32 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN FRANCE
KEY DATA FINDINGS
2025 DEVELOPMENTS
Promising first half of 2025 thanks to short-term rentals, premiumisation in hotels, and the ongoing recovery of inbound arrivals
Airbnb consolidates its leadership despite an increasingly aggressive Booking.com
PROSPECTS AND OPPORTUNITIES
Hotels likely to struggle to match the growth rates of short-term rentals
Sustainable/eco-friendly features and more use of GenAI
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2020-2025
Table 34 Lodging (Destination) Online Sales: Value 2020-2025
Table 35 Hotels Sales: Value 2020-2025
Table 36 Hotels Online Sales: Value 2020-2025
Table 37 Other Lodging Sales: Value 2020-2025
Table 38 Other Lodging Online Sales: Value 2020-2025
Table 39 Lodging (Destination) Outlets: Units 2020-2025
Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
Table 42 Hotels NBO Company Shares: % Value 2020-2024
Table 43 Hotel Brands by Key Performance Indicators 2025
Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
Table 46 Forecast Hotels Sales: Value 2025-2030
Table 47 Forecast Hotels Online Sales: Value 2025-2030
Table 48 Forecast Other Lodging Sales: Value 2025-2030
Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN FRANCE
KEY DATA FINDINGS
2025 DEVELOPMENTS
2025 is positive for booking – despite some concerns before the summer
Booking.com BV still leads, while a sudden wave of mergers and acquisitions and alliances creates new key players
PROSPECTS AND OPPORTUNITIES
Ongoing solid growth expected, but the impact of GenAI remains to be seen
Experiences and attractions to offer potential for intermediaries
CATEGORY DATA
Table 51 Booking Sales: Value 2020-2025
Table 52 Business Travel Sales: Value 2020-2025
Table 53 Leisure Travel Sales: Value 2020-2025
Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 55 Forecast Booking Sales: Value 2025-2030
Table 56 Forecast Business Travel Sales: Value 2025-2030
Table 57 Forecast Leisure Travel Sales: Value 2025-2030

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