Report cover image

Travel in China

Published Oct 07, 2025
Length 40 Pages
SKU # EP20476208

Description

Travel in China continues to expand at a steady pace over 2025. Inbound travel has gained momentum largely driven by the extension of China’s visa-free policy and transit program. As of 17 July 2025, citizens of 46 countries with ordinary passports can enter China visa-free for up to 30 days, whilst citizens of 55 countries are eligible for China’s 240-hour visa-free transit, mainly benefitting inbound travellers from Western Europe, the Middle East and Southeast Asia. In terms of source markets...

Euromonitor International's Travel in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Travel in China
Euromonitor International
October 2025
List Of Contents And Tables
TRAVEL IN CHINA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2020-2025
Table 2 Surface Travel Modes Online Sales: Value 2020-2025
Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 5 In-Destination Spending: Value 2020-2025
Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Visa-free policies boost China’s inbound arrivals
Outbound tourism continues to expand despite elevated safety concerns
PROSPECTS AND OPPORTUNITIES
Inbound travel projected to witness strong growth momentum amid long-haul trips
Outbound travel continues to recover surpassing pre-pandemic volumes in 2028
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2020-2025
Table 8 Inbound Arrivals by Country: Number of Trips 2020-2025
Table 9 Inbound City Arrivals 2020-2025
Table 10 Inbound Tourism Spending: Value 2020-2025
Table 11 Forecast Inbound Arrivals: Number of Trips 2025-2030
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
Table 13 Forecast Inbound Tourism Spending: Value 2025-2030
Table 14 Domestic Tourism by Destination: Number of Trips 2020-2025
Table 15 Domestic Spending: Value 2020-2025
Table 16 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
Table 17 Forecast Domestic Spending: Value 2025-2030
Table 18 Outbound Departures: Number of Trips 2020-2025
Table 19 Outbound Departures by Destination: Number of Trips 2020-2025
Table 20 Outbound Tourism Spending: Value 2020-2025
Table 21 Forecast Outbound Departures: Number of Trips 2025-2030
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
Table 23 Forecast Outbound Spending: Value 2025-2030
AIRLINES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Airlines set to grow at moderate pace supported by cross-border flights
China Eastern Airlines narrows the gap with Air China
PROSPECTS AND OPPORTUNITIES
Bright outlook for airlines supported by upbeat travel demand
Umetrip aims to transform air ticket booking in China
CATEGORY DATA
Table 24 Airlines Sales: Value 2020-2025
Table 25 Airlines Online Sales: Value 2020-2025
Table 26 Airlines: Passengers Carried 2020-2025
Table 27 Airlines NBO Company Shares: % Value 2020-2024
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2025
Table 30 Full Service Carriers Brands by Key Performance Indicators 2025
Table 31 Forecast Airlines Sales: Value 2025-2030
Table 32 Forecast Airlines Online Sales: Value 2025-2030
LODGING (DESTINATION) IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Mid-market hotels gain traction in competitive landscape
China Lodging Group leads with broad hotel portfolio
PROSPECTS AND OPPORTUNITIES
Modest outlook for lodging (destination)
Lodging (destination) in China is set to benefit from recovery of inbound tourism
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2020-2025
Table 34 Lodging (Destination) Online Sales: Value 2020-2025
Table 35 Hotels Sales: Value 2020-2025
Table 36 Hotels Online Sales: Value 2020-2025
Table 37 Other Lodging Sales: Value 2020-2025
Table 38 Other Lodging Online Sales: Value 2020-2025
Table 39 Lodging (Destination) Outlets: Units 2020-2025
Table 40 Lodging (Destination) Rooms: Number of Rooms 2020-2025
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
Table 42 Hotels NBO Company Shares: % Value 2020-2024
Table 43 Hotel Brands by Key Performance Indicators 2025
Table 44 Forecast Lodging (Destination) Sales: Value 2025-2030
Table 45 Forecast Lodging (Destination) Online Sales: Value 2025-2030
Table 46 Forecast Hotels Sales: Value 2025-2030
Table 47 Forecast Hotels Online Sales: Value 2025-2030
Table 48 Forecast Other Lodging Sales: Value 2025-2030
Table 49 Forecast Other Lodging Online Sales: Value 2025-2030
Table 50 Forecast Lodging (Destination) Outlets: Units 2025-2030
BOOKING IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Leisure experiences and car rental drive sales as business travel slows
E-commerce players flex their muscle in the travel booking industry
PROSPECTS AND OPPORTUNITIES
Bookings to grow at steady pace driven by leisure travel
Online bookings projected to increase with direct channel outpacing intermediaries
CATEGORY DATA
Table 51 Booking Sales: Value 2020-2025
Table 52 Business Travel Sales: Value 2020-2025
Table 53 Leisure Travel Sales: Value 2020-2025
Table 54 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 55 Forecast Booking Sales: Value 2025-2030
Table 56 Forecast Business Travel Sales: Value 2025-2030
Table 57 Forecast Leisure Travel Sales: Value 2025-2030

Search Inside Report

How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.