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Travel in Bulgaria

Published Oct 20, 2025
Length 41 Pages
SKU # EP20490801

Description

Travel in Bulgaria is expected to continue expanding in current value terms in 2025, although at a more moderate pace compared to the strong post-COVID rebound seen earlier in the review period. Growth is being supported by rising inbound tourism, driven by the rising perception of the country as a more cost-effective alternative to more established destinations such as Greece or Spain. Indeed, despite gradual price increases and higher wage costs within the hospitality sector, Bulgaria continue...

Euromonitor International's Travel in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

41 Pages
Travel in Bulgaria
Euromonitor International
October 2025
List Of Contents And Tables
TRAVEL IN BULGARIA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2020-2025
Table 2 Surface Travel Modes Online Sales: Value 2020-2025
Table 3 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 4 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 5 In-Destination Spending: Value 2020-2025
Table 6 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
BOOKING IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rise in online bookings and growing preference for self-organised travel
Travel providers invest in digital platforms
PROSPECTS AND OPPORTUNITIES
Booking sales will be supported by both organised and self-directed travel
Mobile and AI technologies to drive growth in bookings
CATEGORY DATA
Table 7 Booking Sales: Value 2020-2025
Table 8 Business Travel Sales: Value 2020-2025
Table 9 Leisure Travel Sales: Value 2020-2025
Table 10 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 11 Forecast Booking Sales: Value 2025-2030
Table 12 Forecast Business Travel Sales: Value 2025-2030
Table 13 Forecast Leisure Travel Sales: Value 2025-2030
LODGING (DESTINATION) IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rise in luxury tourism boosts hotel revenues
Hotel players focus on upgrading their amenities
PROSPECTS AND OPPORTUNITIES
Growth in international tourism to drive sales
Expansion of ultra-inclusive offerings will strengthen Bulgaria’s position in luxury segment
CATEGORY DATA
Table 14 Lodging (Destination) Sales: Value 2020-2025
Table 15 Lodging (Destination) Online Sales: Value 2020-2025
Table 16 Hotels Sales: Value 2020-2025
Table 17 Hotels Online Sales: Value 2020-2025
Table 18 Other Lodging Sales: Value 2020-2025
Table 19 Other Lodging Online Sales: Value 2020-2025
Table 20 Lodging (Destination) Outlets: Units 2020-2025
Table 21 Lodging (Destination) Rooms: Number of Rooms 2020-2025
Table 22 Lodging (Destination) by Incoming vs Domestic: % Value 2020-2025
Table 23 Hotels NBO Company Shares: % Value 2020-2024
Table 24 Hotel Brands by Key Performance Indicators 2025
Table 25 Forecast Lodging (Destination) Sales: Value 2025-2030
Table 26 Forecast Lodging (Destination) Online Sales: Value 2025-2030
Table 27 Forecast Hotels Sales: Value 2025-2030
Table 28 Forecast Hotels Online Sales: Value 2025-2030
Table 29 Forecast Other Lodging Sales: Value 2025-2030
Table 30 Forecast Other Lodging Online Sales: Value 2025-2030
Table 31 Forecast Lodging (Destination) Outlets: Units 2025-2030
AIRLINES IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Expansion of air connections supports growth in sales
Low-cost airlines dominate the market
PROSPECTS AND OPPORTUNITIES
Airline sales poised for growth
Partnerships will strengthen Bulgaria’s aviation sector
CATEGORY DATA
Table 32 Airlines Sales: Value 2020-2025
Table 33 Airlines Online Sales: Value 2020-2025
Table 34 Airlines: Passengers Carried 2020-2025
Table 35 Airlines NBO Company Shares: % Value 2020-2024
Table 36 Non-Scheduled Carriers Brands by Key Performance Indicators 2025
Table 37 Low Cost Carriers Brands by Key Performance Indicators 2025
Table 38 Full Service Carriers Brands by Key Performance Indicators 2025
Table 39 Forecast Airlines Sales: Value 2025-2030
Table 40 Forecast Airlines Online Sales: Value 2025-2030
TOURISM FLOWS IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Growing diversity of tourist base
Outbound travel remains focused on European destinations
PROSPECTS AND OPPORTUNITIES
Inbound travel will continue to expand
Outbound travel from Bulgaria poised for growth
CATEGORY DATA
Table 41 Inbound Arrivals: Number of Trips 2020-2025
Table 42 Inbound Arrivals by Country: Number of Trips 2020-2025
Table 43 Inbound City Arrivals 2020-2025
Table 44 Inbound Tourism Spending: Value 2020-2025
Table 45 Forecast Inbound Arrivals: Number of Trips 2025-2030
Table 46 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
Table 47 Forecast Inbound Tourism Spending: Value 2025-2030
Table 48 Domestic Tourism by Destination: Number of Trips 2020-2025
Table 49 Domestic Spending: Value 2020-2025
Table 50 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
Table 51 Forecast Domestic Spending: Value 2025-2030
Table 52 Outbound Departures: Number of Trips 2020-2025
Table 53 Outbound Departures by Destination: Number of Trips 2020-2025
Table 54 Outbound Tourism Spending: Value 2020-2025
Table 55 Forecast Outbound Departures: Number of Trips 2025-2030
Table 56 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
Table 57 Forecast Outbound Spending: Value 2025-2030

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