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Tourism Flows in Malaysia

Publisher Euromonitor International
Published Oct 08, 2025
Length 24 Pages
SKU # EP20476087

Description

Tourism flows in Malaysia, inbound, outbound and domestic, are projected to see strong growth in retail current value sales and number of trips over 2025. While slower than the dynamic increases seen since 2021, as the COVID-19 effect lessened, tourism flows in Malaysia continue to see a positive performance in the final year of the review period. While domestic tourism is expected to post the highest increase in number of trips over 2025, there has been a focus on developing source markets, wit...

Euromonitor International's Tourism Flows in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tourism Flows market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Tourism Flows in Malaysia
Euromonitor International
October 2025
List Of Contents And Tables
TOURISM FLOWS IN MALAYSIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
The government’s robust subsidies and marketing initiatives support strong growth in tourism flows
Accessibility, affordability and a focus on experiences drive strong growth in tourism flows
PROSPECTS AND OPPORTUNITIES
Strengthening ties with key regional countries and catering to domestic tourism are essential to fuel forecast period growth
Enhanced air and rail connectivity and diplomatic ties are set to propel outbound travel
CATEGORY DATA
Table 1 Inbound Arrivals: Number of Trips 2020-2025
Table 2 Inbound Arrivals by Country: Number of Trips 2020-2025
Table 3 Inbound City Arrivals 2020-2025
Table 4 Inbound Tourism Spending: Value 2020-2025
Table 5 Forecast Inbound Arrivals: Number of Trips 2025-2030
Table 6 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
Table 7 Forecast Inbound Tourism Spending: Value 2025-2030
Table 8 Domestic Tourism by Destination: Number of Trips 2020-2025
Table 9 Domestic Spending: Value 2020-2025
Table 10 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
Table 11 Forecast Domestic Spending: Value 2025-2030
Table 12 Outbound Departures: Number of Trips 2020-2025
Table 13 Outbound Departures by Destination: Number of Trips 2020-2025
Table 14 Outbound Tourism Spending: Value 2020-2025
Table 15 Forecast Outbound Departures: Number of Trips 2025-2030
Table 16 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
Table 17 Forecast Outbound Spending: Value 2025-2030
TRAVEL IN MALAYSIA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 18 Surface Travel Modes Sales: Value 2020-2025
Table 19 Surface Travel Modes Online Sales: Value 2020-2025
Table 20 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 21 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 22 In-Destination Spending: Value 2020-2025
Table 23 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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