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Tourism Flows in Kenya

Publisher Euromonitor International
Published Dec 18, 2025
Length 22 Pages
SKU # EP20677012

Description

Inbound arrivals rose in 2025, supported by coordinated policy reforms and industry investment. The introduction of the Electronic Travel Authorisation system streamlined entry procedures, while expanded long-haul and regional air services improved access to Nairobi and key coastal gateways. Global marketing efforts and stronger destination branding boosted Kenya’s visibility, encouraging travellers seeking wildlife, culture, coastal leisure and MICE options. Product diversification into segment...

Euromonitor International's Tourism Flows in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Domestic Tourism, Inbound Arrivals, Outbound Departures.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Tourism Flows market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Tourism Flows in Kenya
Euromonitor International
December 2025
List Of Contents And Tables
TOURISM FLOWS IN KENYA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Inbound tourism continues to strengthen as visa reforms, connectivity and product diversification widen appeal
Outbound travel gains momentum as rising incomes, digitalisation and regional integration support cross-border demand
PROSPECTS AND OPPORTUNITIES
Inbound growth expected to advance as Kenya scales niche tourism, sustainability and digital-led destination discovery
Outbound travel set to expand, driven by regional mobility, lifestyle upgrades and demand for curated experiences
CATEGORY DATA
Table 1 Inbound Arrivals: Number of Trips 2020-2025
Table 2 Inbound Arrivals by Country: Number of Trips 2020-2025
Table 3 Inbound City Arrivals 2020-2025
Table 4 Inbound Tourism Spending: Value 2020-2025
Table 5 Forecast Inbound Arrivals: Number of Trips 2025-2030
Table 6 Forecast Inbound Arrivals by Country: Number of Trips 2025-2030
Table 7 Forecast Inbound Tourism Spending: Value 2025-2030
Table 8 Domestic Tourism by Destination: Number of Trips 2020-2025
Table 9 Domestic Spending: Value 2020-2025
Table 10 Forecast Domestic Tourism by Destination: Number of Trips 2025-2030
Table 11 Forecast Domestic Spending: Value 2025-2030
Table 12 Outbound Departures: Number of Trips 2020-2025
Table 13 Outbound Departures by Destination: Number of Trips 2020-2025
Table 14 Outbound Tourism Spending: Value 2020-2025
Table 15 Forecast Outbound Departures: Number of Trips 2025-2030
Table 16 Forecast Outbound Departures by Destination: Number of Trips 2025-2030
Table 17 Forecast Outbound Spending: Value 2025-2030
TRAVEL IN KENYA
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 18 Surface Travel Modes Sales: Value 2020-2025
Table 19 Surface Travel Modes Online Sales: Value 2020-2025
Table 20 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 21 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 22 In-Destination Spending: Value 2020-2025
Table 23 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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